Notes

<h1>6 Simple Tips to Increase Your Instagram Engagement</h1>
The Public Engagement Rate average comes from our Competitor Analytics tool which enables performance tracking of Business and Creator profiles on Instagram. Mega influencers have many followers on their social networks, often more than 1 million followers on a platform. People with followers in the range between 500,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 10,000 and 50,000 followers.

There wouldn’t be a point to using Instagram if you’re not following and interacting with other accounts. However, those are also very broad, as a search for the #hotel tag has 31 million posts. Be more specific and targeted towards your needs, and maybe say #hotel, #travel, and #hotel + your hotel name + the name of the city you’re in. Your hashtags should be a mix of popular and specific, long-tailed keywords. For example, if you’re running an Instagram for your hotel, you’ll want to use common hashtags like #hotel and #travel. You should also make sure that your content is visually consistent as well, and you should have a format that you use for all of your posts.

That way you can repurpose highly engaging content – expanding on an idea, changing the format from static post to Reel – and replicate your past success again and again. Not every single post will perform well for every metric – that’s ok. That despite a huge quantity of people following a brand online, a very small proportion of those people are actually interested in their content. And if they are satisfied with your brand’s products, they will surely be returning customers, being tempted to try out the new ones as well. Make sure you offer your audience the opportunity to win some of the products from your previous collection.

This sticker is a great opportunity to hand the mic to your followers and give them the chance to ask you anything. Or, if you’d prefer, a specific subject you’d like to get feedback on. Open the Story giving people this choice and use the poll sticker to allow them to vote. You don’t need to create the rest of your Story based on which gets more votes. I recommend you have in mind the training/color/beverage you want to talk about on Stories and proceed with that idea regardless of what people choose. This is one of my favorite and often overlooked strategies for increasing engagement on your Instagram account.

"Previously, content was measured on likes and follower counts," says Madison Utendahl, founder of Utendahl Creative. First, it shows you how people are reacting to your content. The more your audience relates to your content, the higher your engagement will be. This is a clear sign that your social media strategy is paying off.

After all, Instagram updates the app and adds new features in response to consumer trends. If video is where the platform is headed, it’s because this is how the majority of people prefer to consume content. Telling your brand’s story will make people relate more to it and understand your products and services even better. Promoting your top-quality content across platforms will help you reach a wider audience and increase your brand’s community. A lot of brands use the help of nano-influencers to boost their new marketing campaign on Instagram.

With the right meme, your audience will be liking, commenting, and sharing your post — regardless of your niche or industry. Your Instagram engagement is a calculation that shows what percentage of your following has interacted with your content. When it comes to building your Instagram community, engagement is a major component. Your main goal should be to build a genuine and engaged community on Instagram.

Furthermore, in order to gather the data necessary, you need to export all the posts’ statistics and then use a formula to get the final ER value. The Instagram algorithm affects everyone who uses the platform — especially brands. Learn all the latest ranking factors here and find out how to get your content seen. Add a “Save this post” call-to-action to a carousel post with tips, a how-to guide or a recipe video to encourage saves. Carousels are Instagram posts with multiple images – and they are a great way to build engagement.

In this case, you could even have different goals for campaigns with these opinion leaders. To compare, you need to predict the CPM or conversion rate for your campaign. If there’s instagram growth tools or trending audio involved, you’ve got an instant hook. For examples of exceptional longer-form storytelling with Instagram captions, you can always count on National Geographic. Fortunately, Hootsuite Analytics provides a heat map that shows when your followers are most likely to be online.

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