Notes

Many Us Residents Have A Preference To Receive Their Local News Online As Prefer The TV Set




A digital environment has become an essential element in how Americans understand events in your area and issues in news reports. Today, as many U.S. adults say they like to obtain their local news through the internet as prefer to do so from the television set.


Chart showing that an overwhelming most of Americans reach least some local news online.
Specifically, when asked which pathways they like to use for local news - the tv set, the internet (through social media or websites/apps), print or radio - nearly exactly the same percentage of U.S. adults say they prefer a web-based method (37% total, including 23% who favor news websites or apps and 15% who name social media) as say they like television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and internet-based pathways tracks closely with how Americans access news more generally.

Beyond digital is the preferred pathway, 89% of usa citizens get at least some local news digitally contributing to four-in-ten (41%) do this often. This stops working about equal shares who often get local news specifically from social networking (25%) and internet based news websites or mobile phone applications (26%).

At the same time TV stations can be a powerhouse source for local news, they may be still accessed primarily with the analog format of tv sets; this is especially true of radio news stations. Fully 76% of those people who get news from local Tv producers and 81% of those that get news from the air primarily head to these providers through the traditional pathway.

But other news providers have a substantial percentage of their audience who access them online. Those types of who get local news from daily newspapers, as an example, 43% primarily access them online while 54% have them mainly within a print format. And nearly half of those people who get local news from newsletters or listservs (49%) do this primarily online.

Chart showing that few Americans are digital-only or analog-only when it comes to local news.
At the same time, few Americans are fully analog or fully digital in the way they get local news. Instead, most (68%) mix offline and online pathways, by way of example, turning on the TV set to look at their local news station but browsing on the internet to read the daily newspaper and neighborhood listserv.

Just 7% of Americans indicate they only use digital pathways as their primary access points. 3 times as much U.S. adults (21%) mainly access all providers they get news from with an analog pathway - though this can be still and a clear minority.
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