Notes

Many Americans Have A Preference To Get Their Local News Online As Prefer The TV Set




Digital environment is an extremely important component in how Americans learn about local events and issues in news reports. Today, as many U.S. adults say they prefer to acquire their local news on the web as prefer to do so through the television set.


Chart showing that the overwhelming most of Americans get at least some local news online.
Specifically, when asked which pathways they prefer for local news - the tv set, the world wide web (either through social websites or websites/apps), print or radio - nearly the identical percentage of U.S. adults say they like a web-based method (37% total, including 23% who favor news websites or apps and 15% who name social websites) as say they prefer television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and internet based pathways tracks closely with how Americans access news more generally.

Beyond digital being the preferred pathway, 89% of usa citizens get at least some local news digitally leading to four-in-ten (41%) do so often. This stops working to about equal shares who are often local news specifically from social media (25%) an internet-based news websites or mobile phone applications (26%).

Even as TV stations really are a powerhouse source for local news, they may be still accessed primarily through the analog format of tvs; this runs specifically true of radio news stations. Fully 76% of those who get news from local Tv producers and 81% of those who get news from stereo primarily go to these providers through the traditional pathway.

But other news providers use a substantial portion of their audience who access them online. The type of who get local news from daily newspapers, for example, 43% primarily access them online while 54% make them mainly inside a print format. And nearly half of people who get local news from newsletters or listservs (49%) achieve this primarily online.

Chart showing that few Americans are digital-only or analog-only in relation to local news.
At the same time, few Americans are fully analog or fully digital in the way they get local news. Instead, most (68%) mix offline and online pathways, for instance, switching on the TV set to observe their local news station but going online you just read the daily newspaper and neighborhood listserv.

Just 7% of usa citizens indicate which they exclusively use digital pathways his or her primary access points. Thrice as many U.S. adults (21%) mainly access all providers they get news from using an analog pathway - though that is still also a clear minority.
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