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I imagine you’ve seen the phrase content creator bandied about. And, if you’re like me, you’ve wondered what on earth that means. The term seems to apply to everyone from the latest YouTube star to people who write here on Medium. And encompasses everything in between.
But what is a content creator?
In order to find out, I went to my trusty friend, the Merriam-Webster Dictionary, to see if they had any idea what it might mean.
Now, Merriam-Webster doesn’t have a definition for content creator, but it does define content.
Content: Noun,
1. topics or matter treated in a written work,
2. the principal substance, such as written matter, illustrations or music offered by a website.
So, taking that second definition, a content creator is a person who creates the matter, creates the meat, the content if you will, for a website, be that writing, illustrations, music or indeed videos.
Okay, so far so good. It’s an accurate description of what I’m doing right now.
Except I’m dissatisfied with this answer.
The reason I’m dissatisfied is due to the so-called “content mills” that are out there. If you’ve not heard the phrase before, a content mill is a website, aimed at writers, that asks for your writing and promises to pay you for it.
They’re often the first jobs a freelance writer goes for because they give you your first professional job and allow you to get your foot in the door. But what each one of these content mills has in common is the rate of pay is far, far below what any industry standard or professional body would consider the base rate of pay for writing.
I imagine there are content mills out there for videos, music and illustration too, but as a writer, these are the ones I’ve come across Regardless of what content they ask for, they pay peanuts for your work.
This is why the idea of writers as content creators bothers me. Because when we talk about writing as content, and writers as content creators, we devalue the writing that person does. We’re reducing the writer down to “someone who makes stuff for a website.”
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