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Understanding the audience
spreading it
Three vital things to consider for communicating science to the general public are understanding your point thoroughly, understanding the audience its for, and actually allowing the public to access it easily. Having a tight grasp on your topic or subject is critical seeing as it is one of the determining factors of making the presentation, it would be extremely difficult to present a topic that you know nothing about to a group that doesn't know anything either, furthermore the audience and knowing who the audience is, is also important. Though the topic in question is being presented to the "general public" it can be assumed that people may know less or more about the topic than you, so it can be expected that some wont know anything about what you are presenting, so its vital to appeal to a broader range. Finally, giving the public access to your communication is important, which is why the means of communication is also important, for example, a PowerPoint presentation allows for visuals as well as a person communicating to an audience, but a video does the same and if posted can reach more people.
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