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What's The Point Of Nobody Caring About Marketing Content Planner
The Importance of a Marketing Content Planner

Content planners create a vision for the creation of content, publication, and distribution. They also have to evaluate and monitor the effectiveness of a plan.

This type of content educates the audience about the company's products and services. It also helps the viewers solve issues and meet their needs.

A marketing content planner can be a spreadsheet or a third-party tool. The difference lies in how you make use of it.

1. Set Your Goals

Benjamin Franklin's famous quote "If you don't plan, you are planning for failure" is a fact. Getting from a strategic vision to an effective content marketing engine requires a structured workflow, efficiencies in workflow and clear communication.

One of the most crucial steps in this process is determining your goals. Start with the high-level business goals or employ the SMART framework to make them more specific and actionable. It is also a good time to look over your the goals for content and ensure they align with current strategy.

Understanding your goals will enable you track the performance of every piece of content. This will allow you to identify which elements are working and which requires improvement which will allow you to make necessary adjustments and improve overall performance. This will ensure that you are reaching your goals and providing high-quality content to your customers.

2. Identify Your Audience

It is essential to know who your target audience is to develop content that is relevant, interesting and efficient. The best method to accomplish this is through conducting research and identifying the characteristics of your ideal customer personas. This can be done by using surveys, data analysis, and other methods to collect information about your clients.

Using the results of this study, you can then identify the kinds of content that are most effective for your company. This can include everything from blog posts and social media posts to podcasts and webinars. Once you've identified which formats are most effective, it's time to start creating your content plan.


A tool for content planning can aid you in keeping track of your marketing goals and ensure that the most qualified people are working on the right projects. It can also boost productivity by helping teams stay focused on what's important and avoiding distractions. CopyPress provides a free Content Analysis Report that you can use today.

3. Choose Your Ideal Platforms

It's important to tailor your digital content to the platform you prefer. Instagram users are seeking visually appealing content, while TikTok viewers enjoy short and fashionable videos. You can determine the platforms that your audience prefers by conducting some market research.

best ai content writer tools for marketing can help you to plan all the steps required to transform your ideas and concepts into a final product. It will provide you with an outline to reach your goals and make sure that everyone in your team is in agreement.

Content planning tools such as Monday and Kapost help you with this. They allow you to create tasks and assign them to others, collaborate, and track their progress through one dashboard. There are also more in-depth tools like Wrike that provide drop-down menus and provide overall project timelines, an actionable table and a message board. Both come with a free version, and more extensive subscriptions for teams that need more advanced capabilities.

4. Find Your Content Types

A content planner is a great tool for anyone, whether you're an influencer on your own or as part of a team of marketers in a large enterprise. It helps to keep you organized and ensures everyone is on the same level. It's a great tool to use for managing content for projects with more time to lead for example, quarterly or annual campaigns.

A good content planner can help you identify which kinds of content to create and the best way to create them. This includes determining what format your content should be presented in, such as blog posts, infographics, case studies, podcasts or social media press releases. It should also include a timetable to determine when these pieces need to be produced and published.

It is also important to monitor the results of your objectives for content marketing, such as engagement and traffic. This will allow you to examine your results and make necessary changes. Using a tool like Ahrefs can help you see what's working and what's not. It can also provide you with insight into the performance of your competitors.

5. Find Your Content's Objectives

If you establish clear content objectives, it will help your team remain on track to reach their goals. Whether that's increasing SEO traffic by updating blog articles or improving customer retention by hosting webinars, having clear goals will help you achieve your goals for content marketing.

A professional content planner can assist you establish your goals through laying out the workflow in a way that is organized and allowing collaboration. It could also include tools such as image-generation software and text-to-image instructions, or social management apps, to streamline the process.

Aside from setting goals and creating an expected workflow, a marketing content planner can help you identify your metrics and key performance indicators (KPIs). This will let you assess the effectiveness of your content and respond to improve your marketing strategy. Some examples of measurable metrics include bounce rate websites, traffic to websites and social media shares and newsletter sign-ups. These metrics must be tracked throughout the content's lifecycle, including production and publication.

6. Identify Your Resources

If you lack the resources required to implement your content strategy, it's ineffective. When planning, make sure you have enough budget to accomplish the tasks you have outlined. This could include team or salary payments as well as production costs for web space and materials, and paid marketing strategies.

Once you have a budget, you can start assigning the responsibility for each task. For instance, you could be able to assign keyword research, copywriting, editing, and design to different members of your team. Alternatively, you can also use a tool like Sprout to ease the process of scheduling content across different platforms and channels.

Sprout allows you to connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn company pages as well as Google Business Profiles, all from one dashboard. The tools used by Sprout to schedule posts include an image library that simplifies the management of assets and helps save time in the creation process.

7. Find your Key Performance Indicators

If you're going to spend a lot of time creating content, it's essential that your marketing efforts yield results. You can boost your performance by tracking and identifying the right key performance metrics.

For instance for a return customers is a popular KPI used by content marketers. This is a metric used to determine if your content can convert customers into customers and to pinpoint areas to improve your future campaigns.

It is also crucial to decide the type of content you'll create according to your objectives and target audience. This could include blog posts as well as infographics, videos, and social media posts. Once you've identified these different content formats, it's important to create a plan that includes frequency and distribution methods for each. This will ensure that the correct people are viewing your content at the appropriate time.

8. Identify Your tracking methods

A marketing content planner is an essential tool for any business looking to improve their marketing strategy. It can help you keep the track of your goals, audience, and resources, while allowing you to assess how effective your strategy has been over time.

A calendar for social media will help you plan your content and ensure that it is consistently released. You can also plan ahead for holidays and events that could impact your audience.

A keyword content strategy is a great tool to improve your SEO strategies. It will help you find the most relevant keywords for your content, which can increase your search engine rankings and visibility. It can also help measure the effectiveness of keyword content strategy over time.

9. Determine Your Measurements

Your marketing plan should allow you to determine which metrics are the most relevant for each piece, regardless of whether you structure your content by theme or keyword. This will allow you to determine how effective your content has been so that you can continuously improve it. A cloud-based marketing content planner, like Optimizely CMP can make it easier to manage collaboration among team members and generate reports that can be useful in making decisions about future content planning.

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