Notes

How To Effectively Develop And Manage KPIs For Organizational Growth
Like the above, this usually means that the user did not find what they were initially searching for on the page. Or it could mean that the page design, copy, and CTAs were not strong enough to keep the searcher's attention once they landed there. For that to happen, those people must click on your search listing. With over a decade of editorial experience, Rob Watts breaks down complex topics for small businesses that want to grow and succeed. His work has been featured in outlets such as Keypoint Intelligence, FitSmallBusiness and PCMag.
Branded vs. Non-Branded Traffic
To see your website’s traffic sources, the most effective tool is Google Analytics 4 (GA4). Within the reports section, there’s an option called “traffic acquisition” that provides visit data grouped by their source. Monitoring keywords will indicate how relevant our website is to Google when it tries to answer the most important queries within our business. Additionally, DinoRANK offers me a very useful feature for evaluating my keywords, which is grouping them into folders. I mainly use this to separate business keywords from more informational ones.
Keyword Rankings

Engagement rate has mostly replaced the old bounce rate metric which measured how many people left a website without clicking to a second page. If your goal is to get more customer calls, then you can track those leads using call tracking. With call tracking, prospects use a proxy number to call based on where they find you. Short of actually making a sale, driving leads is the highest-value marketing result for most businesses. So while getting more leads won’t directly improve your SEO, it is the reason you do SEO in the first place. If you can tie lead generation directly to SEO, then you can start to understand its return on investment.
SEO Metrics Examples
Surfer SEO provides deep insights and actionable advice to optimize your website’s content for better search engine performance. With SEO Metrics, you can measure the effectiveness of all your SEO efforts to ensure maximum success. With them, it doesn’t matter where you rank, since they focus on finding listings that promise answers to their questions. The most valuable keywords to bid on, for advertising purposes, are the ones with a strong sales intent. So, even if multiple people searched for the same term, the rank position of their results might vary. It serves as a key indicator of a website's visibility and attractiveness in search results, reflecting the effectiveness of SEO efforts in drawing users.
BrioHR’s cloud-based solution is user-friendly, easily scalable, and consistently updated. Plus, you have access to first-class customer support when you need it. Based on the above, you can make strategic decisions about what to include in your SEO report. And to determine what information to present, you must identify who is going to be reviewing your report, specifically.
With Site Analytics, review organic traffic change since you’ve launched the campaign or started working on the company’s website. In the primary section, I included KPIs that reveal the success rate of your SEO efforts. With the right metrics, you never fall into the trap of chasing after the next shiny thing. Instead, you know which areas of your work need your attention right now. By reviewing SEO metrics, you determine whether your ideas have worked or not.
Tracking every single SEO metric can feel overwhelming and confusing. Not every metric matters equally across all aspects of SEO, and without a clear system, it’s hard to understand everything. In short, if bounce rates are so variable, you simply can’t tell whether the average bounce rate figure going up or down is a good or bad thing. Bounce rate is the percentage of visitors who leave your site after visiting just one page. It means the visitor did not click any internal links to view any other pages on your website. Furthermore, a conversion can mean different things for different websites, from filling out a newsletter form to registering for a webinar.
Achieve top rankings with high-quality SEO content. is particularly important when you want to learn from your and your competitors’ performance at scale, monitoring thousands of keywords and pages (or more). Now, before we move on, I admit that there are indeed many challenges with tracking rankings properly. But don’t think that you need to wait until the entire goal is achieved before you give yourself a pat on the back. If you find yourself making excellent progress during a check-in, celebrate that too. The little successes help you maintain the energy to work toward the bigger goal.
Here's my website: https://writeablog.net/sinclairmoody7/effective-use-of-descriptive-urls-for-seo-in-the-french-market