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How to Conduct an SEO Audit for Your Website
Content
HTML Structure and On-Page Elements Localization
Internal links play a crucial role in guiding both users and search engines through your site. They help users navigate to relevant and related content, improving their overall experience. Additionally, internal links provide search engines with signals about the importance and relevance of the linked pages. Some key factors to consider in an SEO audit are website performance, content quality, backlink profile, mobile friendliness, and technical SEO issues. Tools like Google Search Console and SEMrush can help identify areas for improvement.

HTML Structure and On-Page Elements
The free Seobility plan already includes a comprehensive SEO site audit for up to 1,000 subpages! SEO tactics refers to the accuracy and uniformity of your business information across various online directories, review sites, and other platforms that display your business details. It ensures that your name, address, phone number , and other essential information are consistently and correctly listed across the internet. Setting clear goals and objectives at the outset of your SEO audit will provide a roadmap for the entire process and ensure that you are working towards meaningful results. This checklist is not exhaustive, but it covers most of the important technical SEO considerations.
Localization
It helps you identify which tactics are yielding positive results and which need further refinement. By compressing images and using appropriate file formats, you can significantly reduce page load times without sacrificing quality. Timely responses to both positive and negative reviews can enhance customer satisfaction, build trust, and demonstrate your commitment to improving the customer experience. Overly long, overly short, non-descriptive, and duplicate titles and descriptions are listed, as well as any pages that are missing these entirely.
Heading tags, such as H1, H2, and H3, provide structure to your content, signifying its importance to search engines. By optimizing these headings with relevant keywords, you can enhance search engines' understanding of your content's main topics, increasing the likelihood of ranking higher in search results. These tools like CRM, link crawlers, and SEO audit tools analyze backlink profiles, core web vitals, and keyword gaps.
Uncovering Content Gaps
More and more people are accessing the internet on their mobile devices, so having a mobile-friendly website is essential for reaching a wider audience. In fact, mobile internet usage has surpassed desktop usage in several countries. If you remember building the link in the first place, you should still have the webmaster’s (google search console) contact information. If not, you can usually find it listed on the site itself under the contact page. If you haven’t found any questionable links in your link profile, then congratulations! Your link profile has passed the audit, and you can relax until your next regular check.
By identifying and addressing these issues, businesses can improve their search engine rankings, drive more organic traffic, and increase online visibility. Mobile-friendly assessment is a vital aspect of an SEO audit as it directly impacts search engine rankings. With the majority of internet users accessing websites through mobile devices, a site that isn't mobile-friendly can suffer from poor user experience and decreased organic visibility.
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However, this can be overwhelming, considering the scope of the audit and the various elements it includes. It can include on-page SEO, technical SEO, off-page SEO, content audit, etc. Additionally, you have to understand the next steps after completing your audit. By conducting regular SEO and technical audits, you not only boost your site’s ranking potential but also your overall user experience. Like broken links, they damage user experience, and can also cause search engine bots to freak out. Resolving these issues helps ensure that all your valuable content is discoverable by search engines crawlers, and that it can actually be indexed (putting it “in the running” to rank).
I like that Google Search Console monitors, debugs, and optimizes your website — and you don’t need to know how to code to benefit from this tool. If you check your website and your report is not looking good, you can sign up for the HubSpot Academy SEO course to learn how to improve your website’s SEO, user experience (UX), and more. Our experts will examine various aspects, including your website’s structure, on-page optimization, technical elements, backlink profile, and more. With the tool, you can edit canonical tags to let search engines know what content to rank for a given search query. It provides detailed information about the keywords and phrases that drive organic traffic to your website, allowing you to refine your keyword targeting strategy.
This can uncover untapped niches or long-tail keywords that you might have overlooked. Additionally, understanding your competitors' rankings can help you gauge the level of competition in your industry and set realistic goals for your SEO campaigns. Keep a close eye on your competitors' keyword choices and rankings to stay competitive in search engine results. Take action by manually removing or disavowing these links to prevent any negative impact on the website's SEO performance. Regularly monitoring the link profile and conducting link audits can help maintain a healthy backlink profile.
For example, resizing images to reduce file size is a way to improve website performance. It’s also important to have footer navigation that lives on every page of your site. It’s common to link your privacy policy, support page, local info, and social media profiles in the footer. If you already have structured data on your site, you can check if it’s working properly by using the Rich Results Test tool.
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