Notes

Most Important SEO Metrics to Track
Organic search traffic is an excellent indicator of how well your SEO efforts perform at attracting users. Maximize the impact of your work by focusing on opportunities that offer the highest impact on search visibility with the lowest possible effort. Measure the factors that are impeding your website from being indexed or ranking higher in search. There are a number of tools to crawl your site and measure your overall on-page SEO health. This report pulls the benchmark for how many total keywords you rank for (that’s tracked in SEMrush’s massive index) compared to your competition.
Branded vs. Non-Branded Traffic
However, to do so, you need to issue individual reports to key stakeholders. In particular, I see marketers confusing two terms often – report and a dashboard. Since we’ll be using both in the following sections extensively, let's briefly define them. I’m going to leave inconsistency aside; the issue is separate to our discussion. For example, our co-founder, Mitul, advised on bringing the SEO strategy in-house. In another post, he shared his recommendations for spreading SEO across an organization.
Keyword Rankings

To avoid this, your agency must track SEO performance regularly to provide clients with tangible evidence of that progress. Logging into multiple tools to find the data takes time and nerves. Custom reports are suitable for various business units, such as sales, finance, or marketing. The main purpose is to translate any data into actionable insight that can help your team make better, evidence-based decisions for your business. Ecommerce performance metrics show you the current state of your ecommerce business. Selling online without keeping track of your ecommerce metrics is like driving with your eyes closed.
SEO Metrics Examples
Whether through team meetings, newsletters, or awards, public recognition boosts morale and encourages continued dedication. But not all content is created equally — that is, not all content is good content. While Google Analytics gives a more comprehensive overview of user behavior, Google Search Console offers key insights into organic search queries specifically. It's also very important to have a clear understanding with your client about the acceptable CPAs to target. Search engines have shifted their focus from keywords to topics due to changes in user search behavior. Google has a great reference on distinguishing between bounce rate and exit rate.
Quality Assurance (QA) is a comprehensive approach aimed at preventing defects and ensuring consistent quality through established processes and standards. Quality metrics, on the other hand, are tools used to measure and analyze various quality-related aspects to gain insights, make informed decisions, and drive continuous improvement efforts. That includes creating compelling conversion buttons and adding CTAs people want to click.
You can monitor your progress within a free SEO tool like Google Analytics. The following is a list of the most important SEO success metrics that help SEOs track progress in their SEO strategy. Each helps to evaluate how well your different projects have worked out.
Or, even better, the cost per click as opposed to the actual cost per acquisition. Google Ads metrics are critical indicators of a campaign's performance, acting as the heartbeat that reveals the health and effectiveness of Google Ads. Essential for precision in campaign management, these metrics inform strategies for optimizing Google ad campaigns and improving ROI. This article delves into the top Google Ads metrics like CPC, CPA, Quality Score, and more, explaining their significance in steering campaigns toward success. But like I said many times in this article, doing so is only possible if you have a consistent and reliable keyword ranking data.
Once you determine where the opportunity lies, you can focus your attention in the areas where improvements are needed to improve conversions. Simplify efforts with comprehensive SEO suites. -through rate (CTR) reveals how many clicks your search listings have received, and allows you to evaluate your content’s performance in Google. Because let’s face it, a page with good rankings should receive a decent organic CTR, unless it fails to engage search engine users. Monitoring rankings can help identify and troubleshoot traffic drops, after all.
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