Notes

Importance of Ecosystem among Mobile Phone Accessories Retailers

Ecosystem pertains to the functional organization of components and the interconnection of elements formed by interaction in the community. As we are taught in middle school, it is even natural to have disturbances every now and then for the ecosystem to fully function well. The overall ecosystem that rules the entirety of our world is also composed of different other ecosystems that exist.

When it comes to mobile retailers, there is no specific type of ecosystem that can describe a process fit for all businesses in the field. Generally though, today’s retailer adopts two common practices: Store within a Store (SWAS) and Device Specific. The former is mostly prevalent among grey market stores while the latter is considered popular among the upper class communities. According to studies and reviews, most experts would recommend SWAS as it promises great feedback and secure profits.

Charlene Pearson, Senior Account Executive at The Peterson Group says, “SWAS provides customers with high quality product while not forsaking novelty. When properly implemented, SWAS ecosystem can be one of the greatest showrooms you have ever stepped into”. Indeed, clients prefer a variety of choices for mobile accessories devices rather than offered with only a few choices.

“With SWAS, there’s an immediate, impactful impression that almost assures a positive sales outcome”, added Pearson.

On the other hand, device Specific ecosystem has its own benefits as well. While SWAS encourages people to shop more mobile accessories than they need hence spending more money than necessary, Device Specific ecosystem helps clients focus on the accessory that they need. It is therefore impertinent to determine which ecosystem every retailer is likely to target.

John Kirkland, owner of CommTech Mobile Accessories, a chain of mobile accessories retailers in Jakarta, Indonesia emphasizes, “It is important for every store owner to evaluate how they intend to sell and build their ecosystem around a method. Choosing the right ecosystem also depends on the size of your operation and the type of products or packages you’re selling. If you specialize in bundling accessories your ecosystem will be different versus more device-driven stores”.

Experts also advice that now is the best time to upgrade your business and determine which ecosystem is best for your company. As people are eventually realizing the importance of mobile accessories, competition also increases by 14% every year especially in developing and fast urbanizing cities. The growing number of fraudulent businesses selling fake copies of mobile accessories is also adding to the competition.