Notes

14 SEO Case Studies to Improve Your Strategy in 2024
Content
Build Brand Credibility The 4 types of content you need for SEO success
When you hire freelancers, you get the benefits of bringing in an outside professional but don’t have to commit to hiring a full-time in-house team or working with an agency. One of the great things about SEO is that you can do some SEO work yourself. Doing your own SEO will take a considerable amount of time and effort, including time to learn about SEO and time to implement your chosen techniques.
Build Brand Credibility
In the second example, I’ve targeted my primary audience (crafters) first and placed the theme of cats in the right context from the get-go. (The ‘right’ context is to use these cat-themed designs to produce home crafts.) As you can see Google has registered words like “crafters,” “designs,” and “Cricut,” more than others. That might work for a pet shop, but it’s not ideal for a design marketplace. That’s because, although the bulk of on-page SEO work focuses on the words you use, it extends to optimizing some elements in the code. You want to attract people who need what you sell and can become leads, and later, customers.
The 4 types of content you need for SEO success
I’ll kick it off with general thoughts and then talk about specific son how to achieve them. Google seemed to take issue with this approach to using AI to simply scrape content and, within a few days of the above being posted, this happened. If you’re using AI to write content, make sure you’re using it in the right way. Sites with genuinely useful and expert content are being rewarded, while rehashed content that’s just written by AI is being punished. You’re going up against brand like HubSpot, Forbes, and other industry behemoths.
About Page Keyword Optimization

Having a tailored SEO strategy helps small businesses outperform local competitors in searches. Precise geo-targeting and local keywords boost your website in local search results. This will increase visibility among potential customers and drive more foot traffic or inquiries into your establishment. Developing an SEO strategy can be a game-changer for small businesses. It offers a cost-effective way to help potential customers discover their business when they search for relevant products or services. Optimizing their website for search engines allows small businesses to compete on a level playing field with larger competitors and reach a broader audience.
No two sites are the same, which means SEO testing is crucial to determine how to achieve quick wins and drive incremental growth without wasting time and effort on ineffective strategies. Places to share your content include social media, email newsletters, and relevant industry forums. The internet is filled with SaaS success stories, all fueled by rich Search Engine Optimization (SEO) strategies. Understanding their life stage, average income, common interests, and pain points will help you understand how potential buyers may query search engines so you can target them with the right content.
In this bucket would be topics such as population counts, sports scores, ticker symbols, heads of state, and all other kinds of results that we see today in knowledge graph answers. To date, Google has only delved into short answers when it could rely on structured data that was more than likely to be accurate. We don’t see AI replacing good quality writers or SEO, but we do see AI as an opportunity to enhance and augment what we already do. Most people working in SEO will tell you that we have just been through an exceptional period of change and rapid learning required.
This is a hard question to answer [What SEO pros should focus on in 2024]. Mostly because SEO is so driven by specific problems you need to solve at different levels of an online business. And every business may have different needs depending on the stage they’re in. As a content writer in this field, dynamic adaptation to trending tech and marketing practices can set your brand apart. As content producers for the SaaS industry, we understand the power of visually appealing sentences. The intelligent use of subheadings makes dense content digestible.
Instead, explore a variety of formats that could resonate with your audience at different stages of their customer journey. Remember that diversifying your SaaS content isn’t about churning out differing types of content but involves crafting each piece with a distinct purpose and audience in mind. By incorporating guides and case studies into your SaaS content strategy, you also cater to varying learning preferences across your audience.
Gain insights from SEO analysis. is a testament to the impact strong strategies can have on your growth. Canva gets over 250,000 sessions from over 5,500 top 10 keywords and also found a smart way to integrate their product with content by linking directly to templates. Another link building method is to get links from the sites that use your visual content without a reference. A. Regularly auditing and refreshing your blog’s content is essential for maintaining its relevance and authority. Aim to review your content at least once a year, updating outdated information, enhancing posts with new insights, and repurposing or removing content that no longer aligns with your goals.
Homepage: #toc-1