Notes

How to Use SEO for Growth Marketing: Best Practices
It should also incorporate your creativity, inventiveness, and willingness to experiment. For example, say one of your business goals is to increase market share by 20% within a year. Your goal as a marketer could include expanding into new target markets, updating your brand, or driving customer acquisition. This process is essential for understanding your customers and adapting to changing trends. If you’re new to this process, this complete market research guide and template can help.
Analyzing Content Types
Keep an eye on the latest trends, like voice search optimization, mobile-first indexing, and the role of AI in SEO. Tools like Google Trends, BuzzSumo, and Answer the Public can help identify trending topics and questions people are asking related to your industry. Additionally, allocate SEO consultation to improve search ranking for regular website audits to identify and address technical issues that might impact SEO performance. SaaS SEO is crucial for establishing and maintaining a strong online presence cost-effectively, as B2B SaaS SEO offers a fantastic ROI of 702%. Alphabet sees opportunities to monetize AI through its advertising products, Cloud offerings, and subscription services. As part of the AI roadmap, Alphabet is consolidating all teams building AI models under the Google DeepMind umbrella.
Present your marketing strategy.
A completed marketing strategy typically includes brand objectives, target audience personas, marketing channels, key performance indicators, and more. Additionally, Airtable provides an easy-to-use dashboard for tracking search engine performance, making it easier for businesses to evaluate their SEO success quickly. As a basis of understanding your investment level in SEO, from our industry research in 2024 the average minimum spend on SEO in SaaS is ~8% of revenue or funding (annually) deployed toward SEO actions. When users can quickly and easily find what they’re looking for, they’re more likely to stay on your site,... A technical SEO audit is a thorough examination of the technical health of a website, identifying strengths, weaknesses, and opportunities for improvement.
It involves getting links from high-authority domains such as educational, government, and news sites. For example, a news site might link to your site as an authority on a topic. You want to create content that speaks to your audience and what they want.

You'll get a list of issues to fix ranked based on importance and detailed insight into why those issues matter to prepare you for the future. Technical setup, content, and links are critical to getting a website into the search results. “This seems to be true even if the websites that are selling backlinks have Google rankings themselves,” Rubright says. Google and other search engines use them (and the added context they provide) to better determine a page’s relevancy. For example, 86% of consumers say search engines are the best way to get information. And, across all generations, people overwhelmingly use search engines to get answers online.
Regal’s Instagram post is an example of owned media because the company was in full control of the answers followers gave (and, apparently, they’re hoping for fewer horror movies). With custom reporting and built-in analytics, you can analyze your data and plan out your next move. To streamline this process, think of your assets in three categories — paid, owned, and earned media. In fact, HubSpot offers a free template you can use to make your own (and it’s really fun). So, if you can’t define who your audience is in one sentence, now’s your chance to do it. You might already have an idea of who your competitors are, but it’s still essential to sit down and find them.
Luckily, you don’t always have to churn out new content to show Google that your website is active. Updating old content with new information can have just as much SEO value as creating new pieces from scratch. Another 56% of B2B buyers want to see organized content from vendors— which doesn’t come as a surprise considering the average B2B buyer consumes an average of 13 content pieces per month. Upon running a quick Google search, our team noticed that the search results for “conversational intelligence” are populated with pages that have nothing to do with software.
Some effective ways to build backlinks include guest posting on other websites, reaching out to influencers in your industry, and participating in online communities. Show your audience you understand them by addressing their challenges and interests head-on, using relatable language, and providing solutions and insights. Incorporate your targeted keywords strategically throughout the content, maintaining a natural and reader-friendly flow.
For example, they could opt to use the “fiberglass pool prices” or “fiberglass pool cost” to achieve additional rankings for the overall keyword of fiberglass pools. With more than half of all website traffic coming from mobile devices, it is imperative that your website is not just mobile-friendly, but also optimized for mobile SEO. Slower load times lead to high bounce rates that negatively affect your search ranking. To optimize for quick speed times, make sure to compress images, use browser caching and minimize the use of render-blocking JavaScript and CSS. Finally, make sure your SEO-friendly content is easily consumable on mobile devices by breaking up large chunks of text, using subheadings and incorporating visuals. The quickest way to boost user engagement in EdTech is through targeted paid advertising campaigns, particularly SEM and paid social.

With 68% of online experiences starting with search engines and over half of website traffic originating from organic search, ranking high on Search Engine Results Pages (SERPs) cannot be overstated. A high ranking increases the likelihood of your business being noticed by potential customers, thereby enhancing brand recognition. This visibility is crucial, especially considering many consumers discover and engage with brands online. Beauty Bay has mastered its SEO strategy to help it rank highly in the competitive beauty industry by targeting relevant keywords and optimizing its website content for better search engine visibility.
Christopher explains that local service ads (or LSAs) are one of these features. This ad format is exclusive to local businesses in fields such as plumbing, law, dentistry, preschools, childcare, and massage, to name a few. As mentioned above, there are a variety of different things you can do for your business to enact your SEO strategy. Below, I go over some examples of what this looks like in practice that you can use as inspiration for your own processes. In order to fuel your SEO report, you’ll actually need to have completed some SEO activities, and below, I’ll give some high-quality examples of successful SEO.
Website: https://parrottbell0.bloggersdelight.dk/2024/08/15/how-to-optimize-spanish-websites-with-google-search-console/