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SaaS SEO: Your Guide To Customer-Led SEO
Content
Identify your target audience and create buyer personas. How Web Strategists Think SGE Could Impact Search Pages [New Data]
If you’re a baker writing about how to make pizzas, you’re going to drive traffic interested in pizza shops, not bakeries. If someone searches a short-tail keyword like “plumber,” they could be searching for a number of things — a list of the best plumbers near them, plumbing services, or even plumbing jobs. Without actively positioning its content in search results, no business can survive long. Last but by no means least, I spoke with Emma Russell, the founder of Oxford Comma Digital. Influence growth with high-performance SEO has a decade of experience helping start-ups and household name brands capitalize on and increase demand.
Identify your target audience and create buyer personas.
As a result, Freshsales witnessed an average increase in leads by 9.7% every month, and in ten months, 61% of the total leads were through organic channels. Another important point to note while internal linking is to not use the same anchor text for different pages. That leads to Google thinking that both pages are on the same exact topic, which can harm page ranking. An internal link is any link from one page of your website to another page of your website. Internal links, when used strategically, can help Google find, index, and understand the different pages on your website. There’s more to SEO than churning out new content or finding new keywords.
How Web Strategists Think SGE Could Impact Search Pages [New Data]
International SEO is the process of optimizing your website so that search engines serve up the right country-version and language version of your site for searchers in different locations. Google values what others think of your brand, so on-page optimization isn’t enough. You need to prove to search engines that others see your brand as an authority. To truly maximize your organic search results, you should be conducting strategic outreach to high-quality, credible websites and influencers.
Host focus groups to figure out their biggest pain points and how they’re solving them manually. You can use videos to provide customers with behind-the-scenes insights into your products and services. Then, buyers evaluate whether the salesperson can help with their problem, and if the buyer thinks they can, they’ll purchase a solution to their problem. Finally, the information a business includes in a Google Business Profile — the search engine’s platform for managing local business listings — plays a massive part in its rankings.


With the rise in popularity of smartphones and mobile search, it only makes sense that Google has been moving to a mobile-first index model. This means that it’s extra important now for you to be optimizing sufficiently for mobile, or risk damaging not only your mobile results but your desktop and tablet search engine results as well. Or, you may notice that pages with longer load times perform poorly in organic search. Or, you have mixed content, where some of the linked content on a page is not HTTPS as the rest of the site. It may be that your XML Sitemaps have issues, with outdated or missing URLs.
By leveraging the expertise of digital marketing consultants, you can create tailored strategies, optimize your marketing efforts, and drive measurable results. Whether you’re looking to boost your SEO, enhance your social media presence, or launch a high-impact advertising campaign, expert consulting can pave the way for your business's success. SEO optimizes your website’s performance, improving its ranking on search engine results pages.
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