Notes

Shopify SEO Audit An Easy 11-Step Process
Broken links also have a negative impact on the user experience because the content requested by the user is unavailable. This typically leads to users leaving the website, causing a negative business impact. The assumption here is that a search engine can measure that users return to a search result (e.g. by using the back button) and select the next result in the list. From this it could be deduced that the user's search intention was not finally satisfied and this could ultimately lead to poorer rankings. Performing a website SEO audit is the process of analyzing the performance of a website to identify optimization potential and document it together with the required changes.
Collaborating with technical experts helps navigate complexities during audits and strategy execution, ensuring technical SEO issues are effectively resolved. When conducting an SEO audit, there are two primary areas to consider – technical components and off-site elements. Auditing pagination and infinite scroll functionality is important for better user experience and indexability. In addition, you can flag issues you wish to disregard, mark issues as resolved, and recrawl to monitor your progress. Title tags, on the other hand, give search engines and users alike an idea of what the page contains; it’s crucial to make them relevant and descriptive.
How to Create a Comprehensive SEO Topical Map
Ensure that images have descriptive file names, include relevant alt text, and are compressed for faster loading times. Image optimization not only contributes to SEO but also enhances the overall user experience. The initial step involves crawling your website using tools like Google Analytics or SEMrush to identify basic issues, such as broken links or missing meta descriptions. Additionally, it’s essential to resolve redirect loops and errors, as these can confuse search engines and users alike, leading to poor site performance in search results. Assessing social media engagement is crucial; active interaction on platforms drives traffic, boosts brand visibility, and indirectly improves search rankings via social signals. It begins with identifying duplicate content issues, ensuring that each piece of content is unique and offers value, thereby avoiding penalties from search engines.
How do I run an SEO audit?
If users are bouncing but spending two minutes on your page, it means they’re likely reading the content but not taking further action like clicking to another page. Resources like Google’s PageSpeed Insights and HubSpot’s Website Grader will tell you your average load speed. They also offer recommendations and more information to help improve this metric. The three pillars of an effective SEO audit strategy are technical, on-page, and off-page SEO. With your site existing in the continually-evolving ecosystem of the internet, you will never reach the end of opportunities to fix, improve, or add to your SEO foundation. But not all opportunities are equal, and your audit focus/takeaways should reflect that.
Canonicalization – Letting Google Know What Is Important
Prioritizing improvements helps you tackle the most pressing issues and make meaningful progress towards optimizing your website for search engines. These SEO audit tools help save time and provide valuable data-driven recommendations for improving your overall SEO performance. Incorporating them into your auditing process can enhance your website's visibility, rankings, and organic traffic.

To avoid overwhelming your client, you should create 1 executive summary slide per channel to list the key findings. This is the most important part of the audit and relies on your ability to interpret results and provide insightful conclusions for each channel. For paid social, firstly ensure the Facebook Pixel, Facebook Open Graph Tags and Twitter Cards are all in place on the client's website. You can check all of these at once in the SEO audit report from the previous section. There is Capture audiences with optimized SEO performance. about how to assess the performance of display ads.
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