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How to Improve SEO: 12 Advanced Strategies for Your Site
Content
Get More Traffic and Conversions Mobile Optimization Address the market’s pain points
They even outrank high-performing local listing sites like Yelp and HomeAdvisor. Being heavily involved in your local community is not only a great outlet for connecting with people, but it’s also a great way to build backlinks for your website. Once you’ve sorted through this report, you can continue using the tool to find more citations in your local area. You don’t even need to use direct competitors in the tool as you’re looking for citation opportunities rather than backlinks. To maximize the effectiveness of this local SEO strategy, you would have needed to ensure your online business data is consistent.
Get More Traffic and Conversions
Technical SEO audits and optimization are essential for ensuring that your website performs well in search engine results pages (SERPs) and provides a seamless user experience. These tools allow you to conduct in-depth keyword research, analyze competitor keywords, track keyword rankings, and monitor changes in keyword trends over time. Strategic SEO for online businesses shows that websites on the first page of Google receive 95% of clicks, highlighting the importance of high search engine rankings. Implement hreflang attributes on the website to inform search engines of your website’s geographical targeting and location.
Mobile Optimization
The first step is listing all the target countries where you want your products or services to show up in the organic SERPs. This is important, because when businesses take into consideration the native culture and traditions of other regions, it becomes easier to connect with the people of that country. Expertise, Experience, Authority, and Trust (E-E-A-T) are part of Google’s Quality Rater Guidelines and are often mentioned in the context of content quality and online reputation. The majority focuses on new content creation, forgetting old content, which has a vast ranking potential regardless of the publication date.


Adapt your PR topics to suit local cultures by researching the media and culture in your target countries. For example, while stories about the royal family delight the press in the UK, a fun story on the hobbies and earnings of the Spanish royal family would not be popular and can get you in real trouble. If they’re worried about price, try speaking to that concern early on in the purchase journey (this helps increase the likelihood that they continue on their journey). Address quality concerns by highlighting guarantees, reviews, and awards on your website. Finally, understand your audience’s contact and payment preferences, and make sure you honor them. Some markets might be more price sensitive, while others may be more concerned about the quality of your services or your brand’s reputation.
Conduct thorough market research to understand your target audience's demographics, preferences, and online behavior. By leveraging a content delivery network (CDN), you can significantly enhance your website’s performance and visibility across different regions. If you’re trying to appeal to an international market, it is best that you put in the time and effort to market to them correctly. The target language must accurately represent the original content and resonate with the official language of the audience. Work with native translators, cultural consultants, native SEO experts, or native SEO companies in the targeted group to ensure accuracy and relevance.
Craft compelling page titles and meta descriptions that accurately reflect your content and entice users to click through from search engine results. Incorporate relevant keywords naturally while maintaining a concise and engaging description. Meta descriptions act as your website's “mini-advertisements”, making them an important factor in whether or not a user chooses to visit your site.
If done well with the right data set, the right query space, and on the right site, programmatic SEO does still work. Of course, all of the usual caveats in terms of ensuring that links are from reputable sites that have links pointed to them apply as well. In this article, I’ll focus on what we’re seeing still working for small businesses with typical small to mid-sized sites. If you have a different type of site, these things may work better or not at all, depending on the tactic, level of authority, and type of site you have. As with any era of search optimization, the important thing to understand is not how an algorithm impacts everyone so much as how it impacts your site. Depending on the type of site you have, this may be a positive or a negative.
If you’re looking to improve the visibility of your website in SERPs, I would suggest taking the time to implement some of these advanced SEO techniques. Start by identifying the main topics of your website, creating silos, optimizing the silos, creating internal links, and monitoring and adjusting. Additionally, consider repurposing existing content into different formats and building high-quality backlinks from a diverse range of sources. By taking the time to implement these advanced SEO tactics, you’ll be well on your way to improving the visibility of your website in search engine results pages. Mobile optimization is the process of designing and developing a website to provide an optimal viewing and user experience on mobile devices. It is essential for search engine ranking as Google uses mobile-first indexing.
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