Notes

Purposive communication involves communicating with others with a clear focus and a specific objective in mind. Purposive communication is different from casual conversations because it is more about planning and purpose. The primary goal here is to achieve a specific result. It demands you to carefully consider how to express your message in a way that can be both clear and effective. Purposive communication is essentially driven by clear goals. Casual communication may wander without a clear goal, while purposive communication needs a determined target. It could be anything from presenting important information, resolving a disagreement, or persuading someone to act. To achieve these goals, you need to use simple language, arrange your thoughts well, and keep your audience in mind.

The main elements of purposive communication includes Clarity, coherence, and audience awareness are the three most important components of purposive communication. Clarity is about making sure your message is simple to understand, which means avoiding complex terms that may confuse people. Coherence means arranging your thoughts logically so that your message flows smoothly and makes sense. and, audience awareness includes tailoring your message to the needs and interests of the people you're communicating with. Knowing your audience allows you to choose the appropriate tone and material to keep them engaged. Purposive communication in personal relationships can significantly improve the level of interactions. For example, if you need to discuss something sensitive with your partner or family member, being purposive in your communication helps you to choose the appropriate words and timing. By being specific and intentional, you can avoid misunderstandings and strengthen your bond. It's also an excellent approach to address conflicts directly and effectively, making sure that emotions are managed and discussions remain fruitful.