Notes

The Philippines' coffee shop sector has grown rapidly in recent years, and both individual and chain coffee shops have emerged in large numbers in many urban and suburban regions. One such place where the number of coffee shops has increased recently is the municipality of Angono in the province of Rizal. The growing popularity of social media platforms and the rising demand for coffee are credited with this trend, since they have made it simpler for individuals to find and discuss their favorite coffee businesses.
In Angono, Rizal, there is a lack of study on customer preferences for urban and suburban coffee shops, despite the industry's expanding popularity. To create successful marketing campaigns, raise customer satisfaction levels, and boost sales, coffee shop managers and owners must have a thorough understanding of their customers' tastes.
-----
Over the past years, the Philippines has rapidly developed its coffee shop industry. Within this rapid development, single and chain shops have mushroomed around most of the urban and suburban areas. Among them, one particular municipality that has recently seen a rise in coffee shops is Angono, Province of Rizal. This is attributed to the fact that social media use has increased, and so is the demand for coffee, therefore making it easier to find and share their favorite places serving this drink.
Though the industry has grown in popularity, the study of the customers' preferences for coffee shops within urban and suburban areas is not yet developed in Angono, Rizal. It is when the managers or owners of a coffee shop understand their customers' tastes that successful marketing campaigns can improve the customer satisfaction level to raise sales.