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Have you ever walked into a new hotel and felt instantly transported to a different world? This is scent marketing in action. It's not just about a pleasant fragrance; it's about creating a memorable atmosphere that guests associate with comfort and luxury. Imagine the fresh aroma of lavender as you enter your room after a long journey. A hint of citrus can be found in the lobby to invigorate you. Read more now on https://scentswirl.com
Why do hotels invest in fragrance strategies for their hotels? Simple. Simple. Our sense of smell has been linked to memory and emotions, according to studies. A welcome scent can set the mood for your entire stay. It may be to energize or relax you.
Let me tell you a short story about smells. A friend of mine checked into a hotel in Paris. From the moment she set foot in the lobby, the scent of vanilla and sandalwood permeated the air, setting a dreamy, cozy ambiance. She loved the scent so much that she bought a similar candle to bring a little bit of it home. Every time she lights the candle, it instantly transports her back to Paris. Isn't that wild? That's the power of scent at work.
It's not just about the memories, though. Fragrances can also influence our decisions subtly. Making the right scent choices can encourage guests to spend more time, and possibly more money, on-site. Think about it. Would you rather enjoy your breakfast in a cafe filled with the aroma of fresh pastries or one with an indifferent scent? It's a simple choice.
Another time, I was at a resort that had a beautiful garden. The smell of jasmine wafted through the air, making my evening walks utterly blissful. After I returned home, the scent of jasmine made me long for it.
Homepage: https://scentswirl.com
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