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Ever walked into a hotel and instantly felt transported to another world? This is scent marketing in action. Not only is it about creating a pleasing fragrance, but also about creating an atmosphere that guests will associate with luxury and comfort. Imagine the fresh aroma of lavender as you enter your room after a long journey. Or a hint of citrus in the lobby, sparking a sense of invigoration. Read more now on scentswirl.com
Why do hotels invest in fragrance strategies for their hotels? Simple. The nose knows. Studies have shown that our sense of smell is directly tied to memory and emotion. A welcome scent can set the mood for your entire stay. It may be to energize or relax you.
Speaking of smells, let me share a quick story. My friend checked into a Paris hotel. From the moment she set foot in the lobby, the scent of vanilla and sandalwood permeated the air, setting a dreamy, cozy ambiance. She loved the scent so much that she bought a similar candle to bring a little bit of it home. Now, every time she lights that candle, she's instantly back in Paris. What a crazy idea! This is the power of smell at work.
It's not just about the memories, though. Fragrances also have a subtle influence on our decisions. Making the right scent choices can encourage guests to spend more time, and possibly more money, on-site. Consider it. Would you rather enjoy your breakfast in a cafe filled with the aroma of fresh pastries or one with an indifferent scent? It's a simple choice.
Another time, I was at a resort that had a beautiful garden. The smell of jasmine wafted through the air, making my evening walks utterly blissful. For days after I returned home, I found myself longing for that fragrance.
Homepage: https://scentswirl.com
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