Notes

Telegram’s Back of Blockchain Projects Fuels The Open Network (TON) Growth
Overview

As reported on Coinatory, Telegram's proactive support of blockchain initiatives has led to a significant increase in the adoption of The Open Network (TON). This case study examines how Telegram's backing has fostered significant user engagement and nearly boosted the on-chain Total Value Locked (TVL) within a mere two months.

Foundation

According to DefiLlama, The Open Network (TON), a distributed network supported by Telegram, has experienced users contribute over $319 million. This influx picked up pace in late February, with TVL almost rising since early April. This quick growth can be credited to several strategic actions by Telegram and the broadening TON ecosystem.

Key Strategies and Features

Telegram's implementation of various crypto-related features has been a driver for TON’s ecosystem expansion. Notably, the platform has incorporated "mini-apps," web3 games that are built directly on Telegram. These mini-apps leverage TON’s open-source software development kit (SDK) and reach Telegram’s vast user base of 900 million, benefiting from minimal monetized advertising corridors.

Pavel Durov, Telegram’s creator and CEO, has been a outspoken advocate of TON’s integration, urging developers to leverage the platform’s offerings and interact with the expanding crypto community. As a result, several projects have developed on TON, including the notable deployments of blockchain games like Hamster Kombat and Notcoin (NOT). For instance, Notcoin airdropped millions to users via airdrop, and Hamster Kombat achieved over 19 million daily active users within three months.

Impact on User Engagement and TVL

Telegram’s backing of TON has led to a significant boost in user engagement. By easing crypto transactions through its built-in Wallet app and backing Tether (USDT), Telegram has facilitated for users and developers to participate in blockchain activities. These user-friendly features have established Telegram as a prominent platform for blockchain and crypto transactions, further driving TON’s growth.

Conclusion

In conclusion, Telegram's strategic moves and strong support have played a crucial role in the growth of The Open Network (TON). The incorporation of mini-apps, the streamlining of crypto transactions, and the proactive promotion by Telegram’s leadership have almost doubled TON’s TVL and significantly increased user engagement. This case study underscores the promise of adopting blockchain solutions within popular platforms to spur widespread adoption and growth.


I read this information on Coinatory, which highlighted the impressive growth trajectory of TON driven by Telegram’s forward-thinking strategies.

Website: https://coinatory.com/cryptocurrency-news/telegrams-mini-apps-propel-ton-tvl-beyond-300m-19352/