Notes

The Latest Fashion Trends in Sleepwear for Women

Fashion trends tend to ebb and flow, and sleepwear trends were no different. The 1970s witnessed an evolution in style which affected what women wore while lounging around at home.

Today's modern lifestyle demands versatile pieces that transition seamlessly from bedtime to brunch, and this 2024, designers should prioritize inclusivity with unisex silhouettes and gender neutral prints.
Relaxed Fit

Relaxed fit sleepwear offers casual elegance in an easy transition from day to night, from jogger pants and matching PJ sets. Discover women nightwear of comfort and chic elegance and elevate your nighttime routine.

Sleepwear trends follow their own cycles, and this was certainly true of sleepwear during the 1930s. At that time, wide legged pajama styles that resembled beachwear became fashionable after being worn by actresses on screen and ultimately entered mainstream boudoir wear.

Luxury sleepwear brands Olivia Von Halle and La Perla offer silky sets that double as ready to wear, while British label Asceno provides minimalist striped silk sets in fresh color combinations. You'll also find feminine styles available from Hill House Home and Gilda & Pearl; their feather-cuffed PJs have been seen on celebrities from Kate Moss to Hailey Baldwin! Plus Copenhagen-based Tekla offers simple elegance in timeless solids or classic stripes in its tank tops, long sleeves, sleepshirts, and shorts collection.
Elevated Basics

Sleepwear as a fashion category has never been more elegant. Once considered utilitarian clothing, designers have elevated its elegance by introducing concepts such as lingerie-inspired separates. Sleepwear has also seen increased prominence across various decades - now making up part of its own trend trends!

2024 will see this trend continue with luxurious pieces crafted from the highest-grade natural fabrics and detailed with delicate accents. Satin robes or cotton nightgowns make these pieces an absolute dream come true for those who appreciate soft styles.

Copenhagen-based Tekla offers minimalist sleepwear in an array of colors and silhouettes, such as sleepshirt/pant sets or long-sleeve/pants pairings constructed using soft yet wrinkle-resistant fabrics such as organic cotton. You'll also find classic stripe sets designed by co-founders Anne Read Lattimore and Cassandra Cannon that combine comfort with chic elegance; or Hill House Home's simple piped sets, made famous through viral Nap Dresses.
Matching Sets

Rejecting separates for sleepwear has long been the trend, but now matching sets are becoming the fashion statement of choice. From long sleeve top and pants combinations to full-length nightgowns and robes, these cozy pajamas add character while making morning dressing easier!

Consider an elegant sleepwear set made of piped silk in timeless hues such as soft grey melange or navy, complete with an airy organic cotton robe from brands such as Eberjey or Loup Charmant for effortless chicness.

Hill House Home's charming Swiss-dot Caroline Nap Dress or Denmark-based Tekla's simple stripe sets, camisole and tank top combinations, long sleeve pants pairings and luxurious robes will provide dreamy options to add luxury sleepwear into your collection. Additionally, heritage sleepwear-makers Lanz of Salzburg offer traditional flannel nightgowns or slip dresses decorated with charming accents like delicate bow ties and ruffles for even greater pampering.
Prints

Retro prints have made a comeback as an exciting trend that's sure to delight fashion enthusiasts and dreamers alike. Look out for playful half-moon motifs, holiday gift motifs and classic choices like polka dots and nautical stripes when searching for retro prints as part of this delightful trend.

Tech-Infused Sleepwear to Achieve Better Rest
Technology is increasingly part of everyday life; and sleepwear that incorporates innovative technologies can help enhance our nightly rest. Examples may include fabrics designed to keep you cool or pyjamas featuring aromatherapy features.

Cuyana, founded on the philosophy of less but better things, offers timeless separates and PJ sets made from organic Pima cotton for easy feel-good style. Their iconic feather-cuffed button-down pajamas have been seen on everyone from Katy Perry to Kris Jenner! Comfortable Sleepwear for women brings coastal California inspiration into their pieces that celebrate women's beauty - such as their silky-soft Tencel modal fabric in solid grey melange and navy colors, along with whimsical prints like florals or half moons on its bestselling pajamas!
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