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As Singaporean drinkers become more discerning, Luckin Coffee's Single Origin Espresso (SOE) series offers a premium experience, curated by a team spearheaded by award-winning barista masters.
In recent years, Singaporean coffee drinkers have shifted their focus from simply seeking a quick caffeine fix to prioritising the quality of beans, the craftsmanship of baristas and the overall sensorial experience of drinking coffee.
Luckin Black Cup Single Origin Espresso (SOE) series is designed to meet the growing demand for premium coffee by sourcing rare and exceptional beans from renowned coffee-producing regions worldwide.
The art of crafting an exceptional brew
Last month, Luckin Coffee hosted an exclusive workshop featuring Mr Boram Um, the 2023 World Barista Championship (WBC) Champion, and Luckin's newest Chief Coffee Master. Mr Um, hailing from a family of coffee plantation owners in Brazil, made history as the first World Barista Champion from Brazil.
Drawing upon his experience as a coffee grower and professional barista, Mr Um guided attendees through the company's meticulous Global Bean Hunting Initiative.
This initiative sees Luckin Coffee's WBC champions spearhead a bean hunting team, travelling the world to source for premium coffee beans. They engage in every step of cultivation, harvesting, processing and quality assurance. So far, luckin coffee has explored Ethiopia, Panama, Indonesia and Yunnan, China, with plans to venture into more core-producing regions.
During the workshop, Mr Um highlighted Luckin's SOE series, which features rare and exceptional beans like the fruity and floral Gesha, the complex Hambella, and the rich, velvety Sumatra Gayo.
He explained how factors like soil composition, climate condition and altitude shape the unique flavour profiles of these specialty coffee beans. He also demonstrated how Luckin Coffee’s baristas craft each SOE to showcase the beans’ inherent qualities.
Website: https://www.straitstimes.com/life/food/elevate-your-coffee-experience-expertly-crafted-single-origin-espressos-luckin-coffee
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