Notes

COUNTING IMAGES

1. Does the first image in the Facebook listing match the first image on the seller’s
website? [Yes/No]
◘ Yes if the first image in the Facebook listing has the same content and
quality as the first image on the seller’s website

1. How many images of the product are there above-the-fold on the seller’s
website?
◘ Focus on the product that the job is for. Quickly check the title, size and
color in SRT to make sure you know which product to check
◘ Use the blue button to open the page on the seller’s website
◘ Count the images that are specific to the product above-the-fold on
the seller’s website
o Only count the images that are relevant to the specific product the
job is for
o That means not counting videos, GIFs or size charts, even if they
appear ATF
o That means not counting images for different product options
even if they appear ATF
◘ Click through all of the images ATF to perform your check. Do not rely
on the pagination markers without checking
◘ Provide the count of relevant images above-the-fold on the seller’s
website in a numerical format (e.g. 5), with no letters
◘ If there are more than 21 relevant images above-the-fold on the
seller’s website, record “22” as the count. There is no need to count past
22 images. If there are more than 21 relevant images above-the-fold on
the seller’s website, stop counting.

2. How many images of the product in SRT match the images above-the-fold
on the seller’s website?
◘ Look at the images in SRT
◘ Of the images that are specific to the product above-the-fold on the
seller’s website, check how many of them match the images in SRT
◘ Provide a count of the images specific to the product that match
between SRT and the seller’s website in a numerical format (e.g. 4)
with no letters

Question — Image parity checks
MATCH - Both the same (the first 4 criteria must be true)

DEFAULT: ◘ Quantity
◘ Content (same subject matter)
◘ Quality (Resolution)
◘ Size
NOT DEFAULT
◘ Duplicate
◘ Wrong Image

◘ Do not count videos, gifs, images of size charts

MATCH - Both missing
◘ No images: There are no images to compare on the Facebook listing or the seller’s
website, so they match by default

PARTIAL MATCH - FB listing has more
◘ Quantity (SRT has extra image relevant to the product)
◘ 0 Images (SW has no images, but SRT has some)
◘ Quality (SRT image have higher resolution compared to SW)
◘ Duplicates (repeated image on SRT but not on SW)
◘ Wrong Images (contains at least 1 image of the wrong product option)

PARTIAL MATCH - FB listing has less
◘ Quantity ATF (carousel/gallery) (missing at least 1 ATF image)
◘ Quantity BTF (Below "Add to Cart"/No text around the image)
◘ 0 Images (SRT has no image, but SW has some)
◘ Quality (SRT has low resolution compared to SW)
◘ Duplicates (Repeated images ONLY on SW)
◘ Wrong Images (at least 1 image of wrong product not relevant on SW that SRT don't)

PARTIAL MATCH - Formatting (any can be true)
◘ Size
◘ Padding
◘ Another Difference

NO MATCH - Wrong images
◘ Wrong Images
◘ Another Difference

QUESTION: TITLE
There is usually one title per product, which appears at the top of the seller’s page.
Sometimes, the title might be taken from headers on the seller’s website and the
breadcrumb.

Product Title
Title bar
Breadcrumbs

What counts as a title:
◘ The name of the product that on the buyer’s website
◘ Can sometimes be one word only

Where are titles, usually:
◘ Often the headline of the product page, in a format that stands out from
the description
(e.g. larger font; bold formatting)
◘ Rarely, we might also look at the breadcrumb and/or the website URL to
decide on the most complete title

MATCH - Both the same (first 3 criteria must be true)
DEFAULT: ◘ Content
◘ Length
◘ Spelling/Punctuation
(If one is lacking on default, considered Partial Match)
NOT DEFAULT
◘ Links (Product Title is hyperlink)
◘ Price/Offers (If discount/offer is mentioned on title)
◘ Alerts (Free Shipping, Limited Edition)
◘ Brand

MATCH - Both missing
No description: There is no title to compare on the Facebook listing or the seller’s
website, so they match by default

PARTIAL MATCH
FB listing has more
◘ 0 title -
◘ Length

FB listing has less
◘ 0 title - SW has title, not on SRT
◘ Length - SRT has less
◘ Links
◘ Note
◘ Price /Offers (Price is the only Optional)
◘ Alerts
◘ Brand

Different Formatting
◘ Missing spaces
◘ Spelling / punctuation
◘ Another difference

NO MATCH
Wrong title
Another difference

NOTES ON PRICE AND OFFERS
PARTIAL MATCH
FB listing has less
• If price on SW is missing, length will be shorter
• Independent selection also helps us to differentiate between information
we expect to be missing (links, offers, price, alerts in our FB listing titles),
and information we do not expect to be missing (keywords on seller’s title)

FB listing has less
• The Offers option will be changed to Offers/Price for simplicity.
Offers/Price refers to any discounts or mentions of pricing mentioned
in the title on the seller’s website, but not in the title on SRT.