Notes

COUNTING IMAGES

1. Does the first image in the Facebook listing match the first image on the seller’s
website? [Yes/No]
◘ Yes if the first image in the Facebook listing has the same content and
quality as the first image on the seller’s website

1. How many images of the product are there above-the-fold on the seller’s
website?
◘ Focus on the product that the job is for. Quickly check the title, size and
color in SRT to make sure you know which product to check
◘ Use the blue button to open the page on the seller’s website
◘ Count the images that are specific to the product above-the-fold on
the seller’s website
o Only count the images that are relevant to the specific product the
job is for
o That means not counting videos, GIFs or size charts, even if they
appear ATF
o That means not counting images for different product options
even if they appear ATF
◘ Click through all of the images ATF to perform your check. Do not rely
on the pagination markers without checking
◘ Provide the count of relevant images above-the-fold on the seller’s
website in a numerical format (e.g. 5), with no letters
◘ If there are more than 21 relevant images above-the-fold on the
seller’s website, record “22” as the count. There is no need to count past
22 images. If there are more than 21 relevant images above-the-fold on
the seller’s website, stop counting.

2. How many images of the product in SRT match the images above-the-fold
on the seller’s website?
◘ Look at the images in SRT
◘ Of the images that are specific to the product above-the-fold on the
seller’s website, check how many of them match the images in SRT
◘ Provide a count of the images specific to the product that match
between SRT and the seller’s website in a numerical format (e.g. 4)
with no letters

Question — Image parity checks
MATCH - Both the same (the first 4 criteria must be true)

DEFAULT: ◘ Quantity
◘ Content (same subject matter)
◘ Quality (Resolution)
◘ Size
NOT DEFAULT
◘ Duplicate
◘ Wrong Image

◘ Do not count videos, gifs, images of size charts

MATCH - Both missing
◘ No images: There are no images to compare on the Facebook listing or the seller’s
website, so they match by default

PARTIAL MATCH - FB listing has more
◘ Quantity (SRT has extra image relevant to the product)
◘ 0 Images (SW has no images, but SRT has some)
◘ Quality (SRT image have higher resolution compared to SW)
◘ Duplicates (repeated image on SRT but not on SW)
◘ Wrong Images (contains at least 1 image of the wrong product option)

PARTIAL MATCH - FB listing has less
◘ Quantity ATF (carousel/gallery) (missing at least 1 ATF image)
◘ Quantity BTF (Below "Add to Cart"/No text around the image)
◘ 0 Images (SRT has no image, but SW has some)
◘ Quality (SRT has low resolution compared to SW)
◘ Duplicates (Repeated images ONLY on SW)
◘ Wrong Images (at least 1 image of wrong product not relevant on SW that SRT don't)

PARTIAL MATCH - Formatting (any can be true)
◘ Size
◘ Padding
◘ Another Difference

NO MATCH - Wrong images
◘ Wrong Images
◘ Another Difference

QUESTION: TITLE
There is usually one title per product, which appears at the top of the seller’s page.
Sometimes, the title might be taken from headers on the seller’s website and the
breadcrumb.

Product Title
Title bar
Breadcrumbs

What counts as a title:
◘ The name of the product that on the buyer’s website
◘ Can sometimes be one word only

Where are titles, usually:
◘ Often the headline of the product page, in a format that stands out from
the description
(e.g. larger font; bold formatting)
◘ Rarely, we might also look at the breadcrumb and/or the website URL to
decide on the most complete title

MATCH - Both the same (first 3 criteria must be true)
DEFAULT: ◘ Content
◘ Length
◘ Spelling/Punctuation
(If one is lacking on default, considered Partial Match)
NOT DEFAULT
◘ Links (Product Title is hyperlink)
◘ Price/Offers (If discount/offer is mentioned on title)
◘ Alerts (Free Shipping, Limited Edition)
◘ Brand

MATCH - Both missing
No description: There is no title to compare on the Facebook listing or the seller’s
website, so they match by default

PARTIAL MATCH
FB listing has more
◘ 0 title -
◘ Length

FB listing has less
◘ 0 title - SW has title, not on SRT
◘ Length - SRT has less
◘ Links
◘ Note
◘ Price /Offers (Price is the only Optional)
◘ Alerts
◘ Brand

Different Formatting
◘ Missing spaces
◘ Spelling / punctuation
◘ Another difference

NO MATCH
Wrong title
Another difference

NOTES ON PRICE AND OFFERS
PARTIAL MATCH
FB listing has less
• If price on SW is missing, length will be shorter
• Independent selection also helps us to differentiate between information
we expect to be missing (links, offers, price, alerts in our FB listing titles),
and information we do not expect to be missing (keywords on seller’s title)

FB listing has less
• The Offers option will be changed to Offers/Price for simplicity.
Offers/Price refers to any discounts or mentions of pricing mentioned
in the title on the seller’s website, but not in the title on SRT.

VIDEOS

The only videos that we are interested in are:
• above-the-fold, alongside the seller’s ATF images in the gallery, carousel, or other
display space
• provided by the seller, and not attached to customer reviews, recommendations, or
other user-generated content

Video ATF
◘ any video that autoplays
◘ any video that does not autoplay, but has a play button
◘ any content
◘ live action/animation

Video BTF
◘ gifs
◘ static images
◘ static diagrams
◘ videos in recommendation modules
◘ videos in customer reviews

GIF - moving image/animated sequence in loop
- no play button, duration of clip is not specified
- can't be sped up or slowed down (usually low resolution)

Video - playable/plausible

MATCH Both same
◘ Quantity
◘ Content
◘ Quality (Resolution)
◘ Aspect Ratio
◘ Duplicates
◘ Wrong Videos

Match Both Missing
◘ No Videos - No videos on SW and SRT, match by default

PARTIAL MATCH
FB listing has more
◘ Quantity
◘ 0 Videos (SRT has 0 video but SW has some)
◘ Quality (SRT has low resolution than SW)
◘ Duplicate - Repeated video on SW
◘ Wrong Video - at least 1 irrelevant video not rendered on SRT

FB Listing has less
◘ Quantity ATF (SRT missing at least 1 video of product on ATF of SW)
◘ Quantity BTF (SRT missing at least 1 video of product on BTF of SW)
◘ 0 Videos (SRT has 0 video but SW has some)
◘ Quality (SRT has low resolution than SW)
◘ Duplicate - Repeated video on SW
◘ Wrong Video - at least 1 irrelevant video not rendered on SRT


QUESTION: DESCRIPTION

• description in SRT to contain all description sections that are relevant
to the product, regardless of where the information is on the seller’s
page (both above-and-below-the-fold).

What counts as a ‘description’?
• description is the combined text that describes the product, including
its qualities, functionality or usage, and its features. Customers use the
description to learn more about the product and the other content of
the page (such as the images) into context.

Where is the description, usually?
• Descriptions can be anywhere on the seller’s website PDP.
• There is typically a ‘main’ description ATF that is focused exclusively
on the product, and contains the most relevant information that the
customer needs to see at a glance.
• Further descriptions might be BTF on the seller’s page, typically either
in designated sections (that may or may not expand and collapse),
or next to BTF images to add additional context to the product’s
special features.

What text do we expect in the Description?
• expand headers/sections of text on SW to assess the full description.
To be included in the description, the section needs to be written out in
full on the seller’s website.
• Any information that clicks and links to elsewhere on the seller’s website
should be considered a link during Parity assessment.
• If the section is explicitly excluded from the description, we do not expect
it to display in SRT. If the section is not on the exclusion list, we expect it in
SRT, regardless of the terminology used on the seller’s website.

MAIN DESCRIPTION
◘ below title, above add to cart (ATF) below add to cart (BTF)
◘ First textblock, paragraph or section on SW
◘ Most specific/relevant to the product
◘ at the top of SW, under the title
◘ if no main description at the top of page, consider it "missing"
◘ depend on SW layout, main description might not be at the top page

ADDITIONAL DESCRIPTION
◘

MATCH
Both same
Content
Length (Main/Additional)
Text Order
Spelling/Punctuation (ignore cases)
Shipping
Discounts/Giftings
Links
Reviews
Both missing

PARTIAL MATCH
FB listing has more
0 description
Length
Shipping
Discounts/gifting
Links
Reviews

FB listing has less
0 description
Length MAIN
Length ADDITIONAL
Text Order
Shipping
Discounts/gifting
Links
Reviews

Different Formatting
Missing Spaces
Spelling / Punctuation
Code
Another difference

No match
Wrong description
Another difference

Exclusion
• Frequently Asked Questions
• Dedicated sizing-sections - any section headed under ‘size/sizing guide/info/chart’,
‘size’, ‘sizing’, ‘size and fit’. This includes size information in plain text and tabular
formats.
• Price / Payment Options
• Flags / Banners anywhere on the page (e.g. “Best Selling product”, “Selling Fast”)
• Store information (hours, pick-up times, inventory availability)
• Customer reviews
• Customer service
• Membership Status / Membership Details
• Legal footnotes

Quality
Usage
Function
Features

Nice to have
Highlight Section - 1-5 words
Icon
about the brand
non-exclusive size guide

MATCH - Both the same (first 4 criteria must be true)
1. Same content (must be true for Match - Both the same): The Facebook listing has the
same description(s) as the seller’s website, and all parts of the description match.
They’re both about exactly the same thing, written in the same way
2. Same length (must be true for Match - Both the same): There are no extra or missing
sentences in the Facebook listing. The descriptions are the same length
3. Same text order (must be true for Match - Both the same): When there is more than
one description on the seller’s website, each paragraph/section of description is
captured in the same order in the Facebook listing
4. Same spelling / punctuation (must be true for Match - Both the same): Line breaks do
not matter. Spelling and punctuation is exactly the same.
5. Same shipping details (this does not have to be true for Match - Both the same, as it
depends on whether the seller website has shipping details or not): Any shipping
details included anywhere in the description(s) on the seller’s website are also in the
Facebook listing
6. Same links (this does not have to be true for Match - Both the same, as it depends on
whether the seller website has links or not): Any text links included in the description(s)
on the seller’s website are also in the Facebook listing (the links will not be clickable in
SRT)
7. Same surveys/feedback/reviews (this does not have to be true for Match - Both the
same, as it depends on whether the seller website has surveys/feedback/reviews or
not): Any requests for buyer feedback of any kind included in the description(s) on the
seller’s website are also in the Facebook listing
8. Same discounts/gifting info (this does not have to be true for Match - Both the same,
as it depends on whether the seller website has discounts/gifting info or not): Any
information about gifts (including free gifts, gift wrapping options, discounts and offers)
included in the description(s) on the seller’s website is also in the Facebook listing
MATCH - Both missing
1. No description: There is no description to compare on the Facebook listing or the
seller’s website, so they match by default
PARTIAL MATCH - FB listing has more (any can be true)
1. 0 description: There is a description in the Facebook listing, but not on the seller’s
website
2. Length: The description in the Facebook listing is longer than that on the seller’s
website. The description in the Facebook listing does not contain any excluded content
3. Shipping details: The description in the Facebook listing contains shipping details that
are not in the description on the seller’s website
4. Links: The description in the Facebook listing contains links that are not in the
description on the seller’s website
5. Surveys/feedback/reviews: The description in the Facebook listing contains requests
for surveys, customer reviews or feedback of any kind that are not in the description on
the seller’s website
6. Discounts/gifting info/promotion: The description in the Facebook listing contains
information about discounts or special offers or promotion that are not in the
description on the seller’s website
PARTIAL MATCH - FB listing has less (any can be true)
1. 0 description: There is a description on the seller’s website, but not in the Facebook
listing
a. If the whole description is missing, ONLY select 0 description
b. You DO NOT need to co-select 0 description and length if the description is on
the seller’s website and entirely missing in SRT
2. Length MAIN: The description in the Facebook listing is shorter than the seller’s. The
missing text comes from the first/main section of the description on the seller’s website.
a. If the missing text is shipping
details/links/surveys/feedback/reviews/gifting/discounts etc., raters should only
select option 4-7 below, respectively
3. Length ADDITIONAL: The Facebook listing contains all the description content from the
main description on the seller’s website, but is missing any amount of text from other
description sections on the seller’s website (i.e. SRT only contains the first/main section
of text from the seller’s website)
a. If the missing text is shipping
details/links/surveys/feedback/reviews/gifting/discounts etc., raters should only
select option 4-7 below, respectively
4. Shipping details: The description on the seller’s website contains shipping details that
are not in the Facebook listing
5. Links: The description on the seller’s website contains links that are not in the Facebook
listing
6. Surveys/feedback/reviews: The description on the seller’s website contains requests
for surveys, customer reviews or feedback of any kind that are not in the Facebook
listing
7. Discounts/gifting info/ promotions: The description on the seller’s website contains
information about discounts or special offers or promotions that are not in the
Facebook listing
PARTIAL MATCH - Formatting (any can be true)
1. Missing spaces: The description in the Facebook listing contains missing spaces between
words or punctuation symbols that are not also on the seller’s website
2. Spelling / punctuation: The description in the Facebook listing contains spellings or
punctuation symbols that are not the same as the seller’s website
3. Code: The description in the Facebook listing contains code, tags (e.g. <br>) or markup
language that is not also on the seller’s website
4. Text order: When there is more than one description on the seller’s website, the
paragraphs/text in the Facebook listing is presented in the wrong order
5. Another difference: Write down a brief explanation of anything else that is different
about the description in the Facebook listing vs. the seller’s website (mandatory field)
NO MATCH - Wrong description
1. Wrong description: The description in the Facebook listing contains excluded content,
or is completely incorrect in another way (e.g. it’s not in the English language). . The
Facebook listing only has a description of the wrong product or product option.
2. Another difference: Write down a brief explanation of anything else that is different
about the description in the Facebook listing vs. the seller’s website (mandatory field)


QUESTION: SIZE CHARTS

What is a size chart definition?
Size chart is a tool used by customers to assess the fit of a product against their body, home, or
other space, aiding them in making an informed decision on the right size to purchase. It
presents a detailed comparison of body measurements or measurement ranges against sellers specific size labels (such as S, M, L) and may also include additional size labels for converting
between different size formats.
While size charts are commonly represented as tables, they can also take the form of free text
or bullet points, as long as they provide all the necessary measurements essential for guiding
the buyer. The key components typically found in a size chart include:
Brand Sizing or Size measurements : This refers to the size labels used by the seller to identify (e.g. AUS, EU
Measurement labels: body measurements
Additional Sizes: This label offers alternative size formats that allow customers to convert
between different sizing systems, making it easier to find the right size regardless of regional or
brand-specific variations.
Size units - define measurement units used to define sizes, (e.g cm, inches)
Size variants - define corresponding category or variant, (e.g Hat, Tops, Denim, Shorts)

Where is size chart located in the Product Details Page?
Size charts can be presented in carousel images, in description, in below-the-fold description, as
a link to a pop-up, as a link to a new page. If you can’t find size charts in any of the given URLs
for an entry, try searching on the website using Ctrl + F for the following keywords: Size chart,
size guide.
If there are multiple size charts presented in multiple locations (e.g. pop-up, description, new
page) consider any of them as a match for comparison, as far as they are relevant size charts
(see definition below). Some websites only have conversion charts. In this case if there is no
other size chart with measurements of multiple sizes of the item, raters can accept conversion
chart.
How to compare size charts and match content
Size charts might have a significant amount of rows and columns, which might make full sizeby-size comparison an overwhelming task. We do not expect raters to compare each number!

We need to validate all values for the first row with ‘Small’ size measurement, i.e.
• “34-37’
• ‘29-32’
• ‘33.5’
as well as all values for the first column with ‘Burst’ measurement label
• ‘34-37’
• ‘35-39’
• ‘36-41’
During comparison, the following needs to be taken into account:
Order of measurement labels and size measurements on SWS might be different. Please make
sure that comparison happens for the matching column/rows!
1. SWS might have duplicated measurement labels for different size units (i.e.
inches/cm). Please ensure that comparison happening for matching size units when it is
possible
2. SWS might have less size measurements or measurement labels.
In such a scenario, we need to skip corresponding cell and mark mismatch under either
‘Measurement Labels’ or ‘Size measurements’ (or both). Please select ‘Content’ label only if
values themselves are different
How to identify that SRT has the right size chart
What is Relevant Size Chart?
There can be multiple Size Charts present on the website for a product. However, there should
be only one relevant size chart which is suitable for this product, that size chart is called
Relevant Size Chart.
a. If there are different Size Charts for different countries, and any of the country
size charts is presented on SRT, it can be considered a match.
b. If there are different size units like - inches, cm. Either of them can be
considered as a match.
c. If there are different Size Charts for different categories, compare to the one
which is most suitable for this product. For this case, you need to look at the
product images, title, description to choose the most suitable size charts.
Usually, there are enough product details along with multiple size charts which
can be related back to the product’s title/image/description. Additionally, size
measurements (S, M, L, XL) on PDP can be used as a guidance to choose the
most relevant size chart (which has the same size measurements as the product).
d. In case of websites, where the seller is selling combo set (like tshirt and pants
together), and there is no specific size chart for combo sets on the websites,
consider any of the tshirt or pants Size Chart for matching with SRT SC.
• If there are multiple relevant size charts, if SRT matches with any of relevant size charts
consider it as a match.
• If a non-relevant size chart is presented choose no match as indicated in the decision
tree.

In some scenarios, catalog can have a dedicated page with size charts for all of the products.
If you faced such job, use the Relevant size chart definition to identify the right size chart. If SRT
has the relevant size chart, raters can compare content. If SRT does not have the relevant size
chart, select No Match.
Out of stock
When an item is out of stock, it is sometimes impossible to open the corresponding size chart:
Often another item from the same website could have size chat button:
Dynamic fit
Some websites offer dynamic dialog to select appropriate size. We do not expect raters to
complete it or interact with this window. In cases when FB has size charts while the seller
website has only dynamic fit option available we should select PARTIAL MATCH > FB listing has
more > Dynamic Fit option.
• !There are cases where both size chart and dynamic fit flow present. Please select
option above only when size chart is missing
Different size variants examples
Relevant size chart examples
This is a complicated example in which you need to compare the relevant size chart using Style
information(in description) and also product image to say that it belongs to “Unisex” Size Chart.
And if it is relevant

MATCH - Both the same (all must be true)
1. Same content: The Facebook listing has the same size chart as the seller’s website, and
content of the size chart matches
a. Please refer to how to match content section in appendix for more details
2. Same measurements labels: all of the measurements labels are matching to the seller
website - both by quantity and wording
3. Same size labels: all of the size measurements are matching to the seller website - both
by quantity and wording
4. Same size units: all of the size units are matching to the seller website
5. Same spelling / punctuation: Line breaks do not matter. Spelling and punctuation is
exactly the same. Minor formatting issues would be tolerated here like capitalisation, or
Small being written S.
MATCH - Both missing
1. No size chart: There is no size chart to compare on the Facebook listing or the seller’s
website, so they match by default
PARTIAL MATCH - FB listing has more (any can be true)
1. 0 size chart: There is a size chart in the Facebook listing, but not on the seller’s website
2. Out of stock: There are no stock on seller’s website and size chart is not visible/clickable
3. Dynamic fit: There are dynamic widget on seller’s website that show size suggestions
after dialog
a. Please refer to the dynamic fit appendix for example
4. Measurement Labels: FB has more measurement labels (columns in SRT)
i. Please refer to the appendix for details on what constitutes to the
measurement labels
b. Size measurements: FB has more size measurements (rows in SRT)
i. Please refer to the appendix for details on what constitutes to the size
measurement
c. Size units: FB has size units, seller’s website doesn’t have them
PARTIAL MATCH - FB listing has less (any can be true)
1. 0 size chart: There is a size chart on the seller’s website, but not in the Facebook listing
a. You DO NOT need to co-select 0 size chart and length if the size chart is on the
seller’s website and entirely missing in SRT
2. Content: The size chart in the Facebook listing has different content
a. Please refer to how to match content section in appendix for more details
3. Measurement Labels: FB missing some of the measurement labels (columns in SRT)
a. Please refer to the appendix for details on what constitutes to the measurement
labels
4. Size measurements: FB missing some of the size measurements (rows in SRT)
a. Please refer to the appendix for details on what constitutes to the size
measurement
5. Size units: FB missing size units, while seller’s website has them
PARTIAL MATCH - Formatting (any can be true)
1. Spelling / punctuation: The size chart in the Facebook listing contains spellings or
punctuation symbols that are not the same as the seller’s website
2. Code: The size chart in the Facebook listing contains code, tags (e.g. <br>) or markup
language that is not also on the seller’s website
3. Another difference: Write down a brief explanation of anything else that is different
about the size chart in the Facebook listing vs. the seller’s website (mandatory field)
NO MATCH - Wrong size chart
1. Wrong size chart: None of the content, measurement labels and size labels of the size
charts in the Facebook listing match the size charts on the seller’s website. The
Facebook listing only has a size chart of the wrong product or product option. In case
that the seller website has multiple size charts, the Facebook listing has a size chart
different from the relevant size chart (see definition above).
2. Consolidated size chart: Seller website has separate page with many size charts on it
a. please refer to the consolidated size chart guide per catalog for additional
details.
3. Another difference: Write down a brief explanation of anything else that is different
about the size chart in the Facebook listing vs. the seller’s website (mandatory field)

Default
Content
S&P

Areas to check size charts
size selector
Description
Footnote
Banner
Images

content - value of each label

Bank Details
Bank Name: METROPOLITAN BANK AND TRUST CO
Bank Account Number: 6263913153783


Fractions to Decimal Formatting>Another Difference [Fraction to decimal]


4false
5false

6FAQ
PPO
LF
SFT

7b
8 ne
9 formatting-s&p

12 nomatch>wrong description

14partial-less-add length-links

17less-shipping/links

less link/shipping
15