Notes

collectID evolves into ZATAP

In a bold, transformative move, the leading "phygital" platform collectID officially announces its evolution into ZATAP it was first introduced in September as the company's new app and consumer-facing brand. This strategic shift to fully transition into ZATAP in both business and end-consumer operations reflects the company's commitment to changing the way consumers interact with brands landscape, and bringing a new level of joy for users with seamless connectivity between the physical and digital realms.



David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution, stating, "From our inception in the year 2018 to verify physical items within the digital world, collectID has grown into something much more substantial. The company's goal is to build a brand that is a source of joy for customers and is a reflection of our unique approach to creating "phygital" products. This is achieved thanks to our committed team and our partners, and we are eager to see the positive impact ZATAP will have on the business and the end-users."



Businesses: One Tap Away from Your Customers


While the business's B2B operations continued to operate under the collectID name, following the announcement of ZATAP at the end of September, these operations will be operating within the ZATAP Business brand. This transition reinforces ZATAP's commitment to provide a unique platform for brands to interact with their customers like never before. This technology guarantees authenticity of products and makes every product an intriguing storyteller, thereby creating stronger bonds with consumers.


The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:



Content Management System: Dynamically Add Content, Run Campaigns


Data & Insights: CRM to Track Product Interactions and User Engagement



Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API



Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code



Support Services including Customer Support for End Users Strategy Consulting, Help with Content Production & Marketing Execution





ZATAP is set to establish the benchmark for phygital industry creating a future where products not only authenticate but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience

ZATAP provides consumers with an innovative experience. The app allows users to not only authenticate their products but also get absorbed in the distinct stories and experiences each product has to offer.



Features of Owning a ZATAP Product:


Digital Meets Physical ZATAP is a bridge between the physical and digital worlds, providing customers with an immersive experience, where users can unlock exclusive content, offers and rewards, and also use their services in the virtual dimension (i.e. videos games).



The Authentication System: The application offers a revolutionary authentication system, leveraging ZATAP's own proprietary technology. The system, which is built on a combination of encrypted NFC tags and blockchain ensures the highest security available that is available, allowing users to verify that they are authentic merchandise with complete confidence.



Tickets: The products can be used to get tickets for entry into venues and special events, leveraging the power of a product for access to exclusive events.







About ZATAP


ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their goal is to create a positive experience for people by connecting physical products with the digital world and delivering a truly immersive physical experience for fans and consumers. ZATAP has the offices of Switzerland in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.



Here's my website: https://collectid.io/collectid-evolves-into-zatap/