Notes

collectID transforms into ZATAP

In a bold and revolutionary move, the leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first introduced in September of this year as the company's brand-new app and consumer-facing brand. The strategic decision to completely move to ZATAP in both consumer and business operations underscores the company's commitment to changing the way consumers interact with brands landscape and bringing unparalleled joy to users through seamless connectivity between digital and physical realms.



David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution and says, "From our inception in 2018, to authenticate physical goods within the digital world, collectID has grown into something more profound. The company's goal is to build a brand which is a source of joy for consumers and resonates with our unique approach to creating "phygital" products. This journey has been possible thanks to our dedicated team and our partners and we're eager to see the positive impact ZATAP will have on the business and the end-users."



Businesses one tap away from Your Customers


The company's B2B operations continued under the collectID name after announcing ZATAP at the end of September, these operations will now transition to operate as part of the ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to create a unique platform for brands to engage with their customers in a way they have never before. This technology guarantees authenticity of products and transforms every product into an engaging storyteller, creating stronger bonds with customers.


The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:



Content Management System: Dynamically Add Content, Run Campaigns


Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API



Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code



Support Services: Customer Support for End Users and Strategy Consulting, as well as assistance in Content Production and Marketing Execution




ZATAP is set to establish the industry standard for phygital and is paving the way for a future in which products not only authenticate but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience

ZATAP gives consumers a revolutionary experience. The application enables them to not only authenticate the products they purchase but also get absorbed in the distinct stories and experiences each product has to offer.



Features of Owning a ZATAP Product:


Digital Meets Physical ZATAP bridges the gap between physical and digital worlds, offering users an immersive experience in which customers can unlock exclusive content, offers, and rewards and use their services in the physical dimension (i.e. videos games).



Authentication System: The app offers a revolutionary authentication system, leveraging ZATAP's own proprietary technology. The system, which is powered by a combination of secure NFC tags, and Blockchain, provides the best level of security on the market that allows users to check whether they're buying genuine merchandise without hesitation.



Tickets: The products can be used as an entry ticket to venues and other special events, making use of the power of a product for exclusive access.







About ZATAP


ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their mission is to make people happy by bringing physical products into the digital world providing a full-immersive physical experience for consumers and fans. ZATAP has offices in Switzerland and New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.



Homepage: https://collectid.io/collectid-introduces-zatap/