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Boeing Commercial Airplanes: A Business Analysis

Introduction

Boeing is a big company that makes airplanes and other things for the aerospace industry. Boeing Commercial Airplanes (BCA) is a part of Boeing that makes airplanes for airlines and leasing customers around the world. BCA has a long history of making good and new airplanes since the 20th century.

The goal of this paper is to study BCA and its business, including the company, its products, its customers, and its competitors. The paper has five parts: The first part talks about the company, its mission, vision, values, structure, culture, performance, and market share. The second part talks about the products, their features, benefits, differences, innovation, and sustainability. The third part talks about the customers, their segments, target markets, needs, wants, satisfaction, loyalty, and retention. The fourth part talks about the competitors, their names, comparison, strengths, weaknesses, opportunities, and threats. The fifth part sums up the paper, repeats the goal and objectives of the paper, and gives some advice and ideas for future research.

Company

Boeing Commercial Airplanes (BCA) is a part of Boeing that makes airplanes for airlines and leasing customers around the world. BCA has five main groups: Commercial Airplanes Programs, Commercial Airplanes Engineering, Commercial Airplanes Operations, Commercial Airplanes Sales and Marketing, and Commercial Airplanes Services. BCA’s culture is about innovation, collaboration, customer focus, and performance excellence. BCA’s financial performance and market share have been hurt by the COVID-19 pandemic, the 737 MAX grounding, and the competition from Airbus. In 2020, BCA’s revenue went down by 37% to $28.2 billion, and its operating loss went up to $8.4 billion. BCA’s market share also went down from 54% in 2019 to 42% in 2020, while Airbus’s market share went up from 46% to 58%3. BCA’s mission is "to connect, protect, explore, and inspire the world through aerospace innovation"4, and its vision is "to be the best in aerospace and an enduring global industrial champion". BCA’s values are safety, quality, integrity, diversity and inclusion, trust and respect, corporate citizenship, and stakeholder success.

Products

Boeing Commercial Airplanes (BCA) makes and sells different kinds of airplanes to airlines and leasing customers around the world. BCA’s main products are:

The 737 family: The most popular airplane in the world, with more than 10,000 orders and deliveries. It uses less fuel, makes less noise, and can fly farther and more comfortably than the older 737s. The newest 737 is the 737 MAX, which had some problems in 2019, but it is now safe and ready to fly again.
The 747 family: The most famous airplane in the world, with its big hump and four engines. It costs less to operate, makes less noise, and can carry more people and cargo than the older 747s. The newest 747 is the 747-8, which can also be used as a freighter, which can carry more cargo than any other airplane in the world.
The 767 family: A medium-to-long-range airplane, with more than 1,200 orders and deliveries. It is very reliable, costs less to operate, and can be used for different markets and missions. It can also be used as a freighter, which can carry more than 50 tons of cargo.
The 777 family: The biggest and most efficient two-engine airplane in the world, with more than 2,000 orders and deliveries. It has the biggest and most efficient engines, a folding wingtip design, and a big and comfortable cabin. The newest 777 is the 777X, which will start flying in 2023.
The 787 family: The first major airplane to use mostly composite materials, which makes it lighter, stronger, and more fuel-efficient than normal airplanes. It has different sizes and ranges to suit different customer needs and preferences. It also has a unique cabin environment, with bigger windows, higher humidity, lower cabin altitude, and smoother ride.
BCA’s products are good for the environment, the airlines, and the passengers. They use less fuel and make less emissions, which are good for the environment and save money for the airlines. They make the passengers feel more comfortable and happy, which are good for the customer loyalty and revenue for the airlines. They are very reliable and available, which are good for the safety and efficiency for the airlines.

BCA’s products are very innovative and sustainable. They are the result of constant innovation and research, which create new value and solutions for the aerospace industry and society. BCA spends a lot of money and works with different people to advance aerospace innovation. BCA also tests and tries new technologies and ideas to make their products smarter. BCA supports the industry’s goal to stop increasing carbon emissions from 2020 and cut them in half by 2050 compared to 2005 levels. BCA also supports the development and use of sustainable aviation fuels (SAF), which can reduce carbon emissions by up to 80% compared to normal jet fuel. BCA also designs its products to enable taking apart and recovering up to 90% of the materials of the old airplanes, 50% is reusable and 40% is recyclable by weight

Customers

Boeing Commercial Airplanes (BCA) sells airplanes to different kinds of customers around the world. BCA divides its customers into six regions: North America, Europe, Asia Pacific, Middle East, Latin America, and Africa. Each region has different needs and opportunities for BCA. BCA also divides its customers into three types: single-aisle, twin-aisle, and regional jets. Each type has different features and benefits for BCA.

BCA tries to understand and meet the needs and wants of its customers. BCA does this by doing research, surveys, feedback, and analysis. BCA also works with its customers to make them happy and satisfied.

BCA tries to keep and grow its customers. BCA does this by offering rewards, discounts, and freebies. BCA also communicates and helps its customers with any problems or issues. BCA also makes new and better products and services for its customers.

Competitors

Boeing Commercial Airplanes (BCA) has many competitors and substitutes in the aerospace industry. BCA’s main competitors and substitutes are Airbus, Lockheed Martin, and Embraer. They make airplanes that compete with BCA’s airplanes in different markets and missions. BCA compares and analyzes its competitors and substitutes by using different tools and methods, such as SWOT analysis. BCA tries to be better than its competitors and substitutes by using its strengths, resources, and capabilities. BCA’s strengths, resources, and capabilities are having many products and customers, being good at innovation and research, and having happy and loyal customers.

Conclusion

Boeing Commercial Airplanes (BCA) is a leading and innovative aerospace company that makes and sells airplanes for airlines and leasing customers around the world. BCA has a diversified portfolio of products and services that cater to various markets and missions, such as commercial, defense, and space. BCA also has a global presence that enables it to reach and serve customers in different regions and segments. BCA faces strong competition and substitution from other aerospace companies, such as Airbus, Lockheed Martin, and Embraer. BCA tries to maintain and enhance its competitive advantage and positioning in the industry by leveraging its core competencies, resources, and capabilities, such as innovation, research, customer loyalty, and satisfaction. BCA also faces various challenges and opportunities in the competitive and dynamic aerospace industry, such as the COVID-19 pandemic, the 737 MAX crisis, and the growth of emerging markets and new customers. BCA needs to continue to create new value and solutions for the aerospace industry and society, and support the development and use of sustainable aviation fuels and materials.