Notes

Asda is a British supermarket retailer, t founded in 1949 and
based at Leeds, West Yorkshire, England. Functioning under retail industry Asda
operates at 631 locations and products of Asda are grocery, general merchandise and financial
services. In order to carry out its operations Asda employs around 165000 employees.

Marketing team of create higher value for an company because they are having key roles
and responsibilities to do for an organization. Marketing team of the Asda company also have
some important role such as market research, listening to the customers needs, and they also help
to improve the sales process and customers.

The responsibility of the marketing function is to know the users and particularly the
customers’ feelings so they can create good relationship with the customers and convene them to
buy products of the ASDA company. It is a good way to create relationship with the customers
so companies sales can be enhanced.

Asda Marketer denitrify the needs of the customers by the survey and feedback, so
they can develop the product to satisfy the needs and demand of the customers. Marketer roles
is to collect information and give this information to the product team of Asda, so they can
develop the product accordingly

Marketing Strategy of ASDA analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). These business strategies, based on ASDA marketing mix, help the brand succeed in the market. Let us start the ASDA Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies: