Notes

Q5: Attributes

Match (Default)
Content
Length
S&P (cases are crucial)

Partial Match
FB has more
0 attribute - SRT has attribute, but SW has none)
Length - SRT is longer, but SW has less e.g.
FB has less
0 attribute (in BP) pre-selector/swatch/table format/bullet points)
0 attributes (not in BP)
Length
Different Formatting
Missing Space
S&P
Code t tt n r u00a0 â€
Another Difference
No Match
Wrong Attribute (SW=Brand but SRT=Color)
Another Difference (SW=Brand, SRT=Brand but Both brands are different)

scent/ingredients
call outs
Chocolate scent
Smells like cinnamon
Notes (Top, Middle, Base)
Our candle has top notes(Cherry), Middle Notes(Blueberry), Base(Vanilla)
Aroma of Cinnamon
Rose Fragrance

SW=Scent: Unscented, SRT=No Value, Match>Both Missing
SW=Scent: Unscented, SRT=Unscented, FB has more>0

L-W-H Callout
L x W x H
L by W by H
Long by Wide by Tall
Long: 15"
Wide: 12"
Tall: 9"

Dimensions:
L x W x H
L by W by H
Long by Wide by Tall
Long: 15"
Wide: 12"
Tall: 9"
1x1
1x2x3
1 by 1
1 by 2 by 3



Treat HYPHEN/NA/NULL/UNKNOWN/NOT SPECIFIED/UNDEFINED
No value

If new attribute has value, tag it as fb has more>0
If no value from new attribute, tag as match both>missing

Old att, regardless if has value or no value, always check on website
Brand- First reference is logo
Check hover value
Description
Check footnote
Title Bar

Callouts aside from brand
Brand Born to be Sassy
Vendor by CJ Company
By Marco Polo
Author Yen Constantino
Designer
Artist

If size of Preselected is different variant compared to SRT, check variant ID at the last part of url. If when variant ID changed when selecting another attribute on preselector,
No match>Wrong attribute.

If Sw does not have any preselected value, but SRT has. Check variant id at the last part of url. if variant id change,
FB has more>0 attribute

if sw has no color selector name or hover name, but SRT has attribute,
No match>Another difference [No hover value]

COMPONENT
CONTENT - The composition of the material.
RULE:
Where the info is available on the SW, the value should contain:
❑ the type of material
❑ any units (100%; 14k)
❑ the make-up/structure (Solid; Mixed; Pure; Plated)
The content of the material value will depend on the information available on the SW, any could be any combination of the above.

Clothing & Accessories
Faux leather
Genuine leather
100% organic cotton

Health & Beauty
50% recycled cotton
50% muslin

Jewelry & Watches E.g.
Gold Plated
Gold Filled
Pure Gold
Real Gold
14K Gold Dipped
14K Gold
950 Silver
Freshwater cultured pearl

Home & Furniture
Solid Wood
Mixed Metals

PLACEMENT & LOCATION REFERENCE
Different parts of the product might be out of different materials.
We want to capture as many of them as the seller mentions on their website
The format should be the same as that on the SW.

When

INITIAL CHECKS
►Can Label
❑ Generally, If the seller website loads just fine and the Facebook listing also
loads, your answer will be CAN LABEL.
❑ If you encounter a seller website that asks for a captcha verification before
you can continue to the site, just go through the captcha and tag the job as
CAN LABEL.

►Widget Error
►Violating Content
❑The image contains sensitive or violating content
▪ Child Exploitation and/or Child Nudity
▪ Self Injury and Suicidal Content
▪ Credible Threats, Violence or Calls to Violence
▪ Sexual Content and/or Nudity
▪ Hate Speech
▪ Acts of Terrorism
▪ Human Trafficking
▪ Bullying and Harassment

►Wrong Link
❑The product information do not appear or render on the SRT screen or you
encounter. You encounter some seller’s website or SRT issue.

▪Seller URL opens to an unexpected page
❖ Seller's homepage
❖ 404/402 page
❖ Page that does not load, or looks blank
❖ Pop-up requesting a zip code or birthday input
❖ Any other page that is not a PDP (lands on a discovery/collections page)
❑ If a pop-up appears asking what country or store location you're looking

for. ALWAYS select United States (USA) as the default, before you begin

exploring/navigating the seller's website or rating the job.
❑ This is significant because there are some websites or products' availability
are determined by the country or shop/store in which you are located.
▪Merged products
▪Wrong language

▪Personalized products
➡Personalized Product (Wrong Link)
▪ Build from scratch
▪ Write Preference in a textbox
▪ Customize before adding to cart
▪ Select multiple separate products for bundle
➡Not a personalized product (Can Label)

▪ Select single attribute on SW
▪ Pre-bundled products that do not need to be built from scratch

Q1: PRODUCT MATCHING
Response Option
►Same Products
▪ SW = SRT (at first glance)
►Different Products
▪ SW ≠ SRT (at first glance)
▪ Not enough information

Step 2: Comparison Question
❑This question is designed to be an initial comparison of the
Facebook listing vs. the seller’s product page. You do not
need to check that all the individual fields in the job are
exactly the same as those on the seller’s website (yet).
Response Options:
➢ Same Products
▪Based on an initial check, the product in the job is the same as the product
on the seller’s website (at first glance - e.g. product in the job is a pair of
jeans; the product on the seller’s website is a pair of jeans)
➢ Different Products
▪Completely different product: Based on an initial check, the product in the
job is different to the product on the seller’s website (e.g. product in the job
is a bag; the product on the seller’s website is a pair of jeans)

Q2: IMAGES (Always check the "ATTRRIBUTE" to know what product to check)
► What counts as image
▪ Picture of product, either on its own or with other products
▪ Pictures of someone using product (naay model)
▪ Diagram and illustration of the product
▪ Text-only images explicit about the product (e.g. ingredients)
▪ Packaging that is part of the product (e.g. case of sunglasses)
► What does not count as image
▪ Videos
▪ GIFs
▪ Image of size charts
▪ Images in product recommendations/customer reviews
▪ Any other media on the seller's website

Where are images, usually:
• Most images are typically in the top half of the seller’s website
(above-the-fold),close to the price and the title in a gallery, carousel or
stacked on top of one another
• Some images might be further down (below-the-fold) and integrated
into additional description sections, especially images of people using
the product or close-up images key

RELEVANT VS. IRRELEVANT

RELEVANT IMAGE - it’s the correct product or variant we’re looking for.
[ex. Red bag (SRT) vs. Red bag (SWS)]

IRRELEVANT IMAGE - Incorrect product/variant, or it’s a different product option.
[ex. Red bag (SRT) vs. Green bag (SWS)]

REQUIRED: [Incorrect product/variant, or it’s a different product option.]
➢ Images of a different product
➢ Images that are text only & not about the product [e.g. image about the brand]
➢ Images that contain illustrations/diagrams that are not of or about the product
➢ Images that are only about special offers, discounts, gifts
➢ Images that are Customer Reviews

Note: If image of illustration is animated [drawing] image is irrelevant but required

NOT REQUIRED:
➢ Images that are logos or awards only
➢ Images that are icons [If it's rendered then tag it as MORE]
➢ Images that are from highlight section
[A highlight section typically contains icon-like images, potentially each paired

with short text (e.g. 1-5 words, or not in a full sentence/no period) describing

key attributes of the product. The images are a dominant part of the section,

occupying more than half the area of the section]
➢ Images that come from product recommendations widgets
[If it's rendered then tag it as MORE]
➢ Images from the seller’s social media
➢ Images with text overlay [If it's rendered then CROSSCHECK.

OTHER RELEVANT IMAGE:
Product: Shampoo [e.g. before and after pic of hair]

IGNORED IMAGES - This type of images can be ignored. Meaning, if it gets

rendered in SRT just tag it as MATCH. If not, then tag it as MATCH still.

➢ Videos
➢ GIFs
➢ Size Chart
➢ Clip/static image from the video/s in the PDP or seller’s website


COUNTING IMAGES

1. Does the first image in the Facebook listing match the first image on the seller’s
website? [Yes/No]
◘ Yes if the first image in the Facebook listing has the same content and

quality as the first image on the seller’s website

1. How many images of the product are there above-the-fold on the seller’s

website?
◘ Focus on the product that the job is for. Quickly check the title, size and
color in SRT to make sure you know which product to check
◘ Use the blue button to open the page on the seller’s website
◘ Count the images that are specific to the product above-the-fold on

the seller’s website
o Only count the images that are relevant to the specific product the

job is for
o That means not counting videos, GIFs or size charts, even if they

appear ATF
o That means not counting images for different product options

even if they appear ATF
◘ Click through all of the images ATF to perform your check. Do not rely

on the pagination markers without checking
◘ Provide the count of relevant images above-the-fold on the seller’s

website in a numerical format (e.g. 5), with no letters
◘ If there are more than 21 relevant images above-the-fold on the

seller’s website, record “22” as the count. There is no need to count past

22 images. If there are more than 21 relevant images above-the-fold on

the seller’s website, stop counting.

2. How many images of the product in SRT match the images above-the-fold

on the seller’s website?
◘ Look at the images in SRT
◘ Of the images that are specific to the product above-the-fold on the

seller’s website, check how many of them match the images in SRT
◘ Provide a count of the images specific to the product that match

between SRT and the seller’s website in a numerical format (e.g. 4)

with no letters

Question — Image parity checks
MATCH - Both the same (the first 4 criteria must be true)

DEFAULT: ◘ Quantity
◘ Content (same subject matter)
◘ Quality (Resolution)
◘ Size
NOT DEFAULT
◘ Duplicate
◘ Wrong Image

◘ Do not count videos, gifs, images of size charts

MATCH - Both missing
◘ No images: There are no images to compare on the Facebook listing or the seller’s
website, so they match by default

PARTIAL MATCH - FB listing has more

◘ Quantity (SRT has extra image relevant to the product)
◘ 0 Images (SW has no images, but SRT has some)
◘ Quality (SRT image have higher resolution compared to SW)
◘ Duplicates (repeated image on SRT but not on SW)
◘ Wrong Images (contains at least 1 image of the wrong product option)

PARTIAL MATCH - FB listing has less
◘ Quantity ATF (carousel/gallery) (missing at least 1 ATF image)
◘ Quantity BTF (Below "Add to Cart"/No text around the image)
◘ 0 Images (SRT has no image, but SW has some)
◘ Quality (SRT has low resolution compared to SW)
◘ Duplicates (Repeated images ONLY on SW)
◘ Wrong Images (at least 1 image of wrong product not relevant on SW that SRT don't)

PARTIAL MATCH - Formatting (any can be true)
◘ Size
◘ Padding
◘ Another Difference

NO MATCH - Wrong images
◘ Wrong Images
◘ Another Difference


TITLE
There is usually one title per product, which appears at the top of the seller’s page.

Sometimes, the title might be taken from headers on the seller’s website and the

breadcrumb.

Product Title
Title bar
Breadcrumbs

What counts as a title:
◘ The name of the product that on the buyer’s website
◘ Can sometimes be one word only

Where are titles, usually:
◘ Often the headline of the product page, in a format that stands out from
the description
(e.g. larger font; bold formatting)
◘ Rarely, we might also look at the breadcrumb and/or the website URL to

decide on the most complete title

MATCH - Both the same (first 3 criteria must be true)
DEFAULT: ◘ Content
◘ Length
◘ Spelling/Punctuation
(If one is lacking on default, considered Partial Match)
NOT DEFAULT
◘ Links (Product Title is hyperlink)
◘ Price/Offers (If discount/offer is mentioned on title)
◘ Alerts (Free Shipping, Limited Edition)
◘ Brand

MATCH - Both missing
No description: There is no title to compare on the Facebook listing or the seller’s
website, so they match by default

Ex.
Video working (IP), Video is working (RP) = NO MATCH > WRONG VIDEO
Video is working (RP), Video is working (IP) =
Video is working (FRONT VIEW of the product)
Video is working (BACK VIEW of the product)
Video is working (Relevant product)
Video is working (Irrelevant product)
Broken Video/s
Video is working (Irrelevant product)
Video is working (Relevant product)
No videos
Broken Video/s
Broken Video/s
Video is working (Relevant product)
Video is working (Irrelevant product)
Video is in Landscape view
Video is in Portrait view


PARTIAL MATCH
FB listing has more
◘ 0 title -
◘ Length

FB listing has less
◘ 0 title - SW has title, not on SRT
◘ Length - SRT has less
◘ Links
◘ Note
◘ Price /Offers (Price is the only Optional)
◘ Alerts
◘ Brand

Different Formatting
◘ Missing spaces
◘ Spelling / punctuation
◘ Another difference

NO MATCH
Wrong title
Another difference

NOTES ON PRICE AND OFFERS
PARTIAL MATCH
FB listing has less
• If price on SW is missing, length will be shorter
• Independent selection also helps us to differentiate between information
we expect to be missing (links, offers, price, alerts in our FB listing titles),
and information we do not expect to be missing (keywords on seller’s title)

FB listing has less
• The Offers option will be changed to Offers/Price for simplicity.
Offers/Price refers to any discounts or mentions of pricing mentioned
in the title on the seller’s website, but not in the title on SRT.



QUESTION: DESCRIPTION

Sellers can have multiple descriptions or sections of text about their product on their website.
We expect our description in SRT to contain all description sections that are relevant to the
product, regardless of where the information is on the seller’s page (both above-and-belowthe-fold).
What counts as a ‘description’?
A full explanation and breakdown of the description is available in the appendix. In short, the
description is the combined text that describes the product, including its qualities, functionality
or usage, and its features. Customers use the description to learn more about the product and
the other content of the page (such as the images) into context.
Where is the description, usually?
Descriptions can be anywhere on the seller’s website PDP. There is typically a ‘main’ description
above-the-fold that is focused exclusively on the product, and contains the most relevant
information that the customer needs to see at a glance.
Further descriptions might be lower down (below-the-fold) on the seller’s page, typically either
in designated sections (that may or may not expand and collapse), or next to BTF images to add
additional context to the product’s special features.
We exclude some information on the seller’s page from our definition of the description. Please
see the appendix for a full list.
Raters might see 2 versions of the description in SRT, in this case please follow the same
guideline for both of them.
What text do we expect in the Description?
We expect SRT to display all possible sections of description on the seller’s website, and the
sections available vary seller-to-seller.
It is important to expand any headers and sections of text on the seller’s website to assess the
full description. To be included in the description, the section needs to be written out in full on
the seller’s website. Any information that clicks and links to elsewhere on the seller’s website
should be considered a link during Parity assessment.
If the section is explicitly excluded from the description, we do not expect it to display in SRT. If
the section is not on the exclusion list, we expect it in SRT, regardless of the terminology used
on the seller’s website.
Common eligible section names and areas to compare against on the seller’s website are
included in the table below.