Notes

sales promotion is the device that corporate uses to attract more customers. and by doing so. it will also help corporate identify the demands and needs of their customers. as we all know, there are two types of sales promotion. the first one is trade promotions that we can see on retailers like S&R where most shoppers shops in bulk. the 2nd one is consumer promotions where is targeted for consumers.
there's also 5 types of sales promotion that is gears towards retailers and wholesalers. the 1st one is trade shows that helps producers, suppliers and business owners to display their product information altogether in an event. the 2nd one is Contest that the businesses joins in to win some prizes and help to advertise their products and sale level. the 3rd one is display equipment and point of purchase materials it is where the retailers displays their most popular product in front for the customers to see them and attract customer to the store. the 4th one is Cooperative advertising and promotion. where the suppliers tell their retailer the daily expenses of the brand. and lastly the 5th one is Allowances. it is like a percentage that the retailer gets when they sold a large order to a customers.
There are 9 sales promotions aimed at ultimate consumers. like the 1st one is product sampling that we can always see at grocery store. it is the stand that gives a free taste of their in trail item/food for the customer in the grocery. the 2nd one is coupons. it is usually on newspaper or packaging of an item. coupon helps consumers by an specific item in lower price. the 3rd one is rebate. it is well known especially in online shopping where customers get a rebate from the payment they made in an online shop. the 4th one is contests and sweepstakes is like those big company where puts out a promo where if you purchase their products you are eligible and had a chance to win a big prize from them. the 5th one is premium which means that the price of an specific item that you were buying is either on sale or in lower price like half price off. or when you buy an item it will make your other item in the cart go for a lower price. the 6th one is multiple purpose offers where the company offer like a three products in a price of two. where you'll be interest on getting since the 3rd item will be free if you get two.
the 7th one is point of purchase material. is like a fliers where the information of the product is written for the future customer to read. the 8th one is the product placements it is like a free promotion where the product is used by celebrity and went viral it is like a free commercial for the businesses. and the last one is the sales promotions tie-ins. it is like a collaboration between two brands where they both share same interest on their product.