Notes

TikTok was launched in 2016 by a Chinese company called ByteDance. It became very popular worldwide. Originally, it was called Douyin in China. TikTok is a social media app where users make and share short videos with music. Its special computer program shows users videos they like. This made TikTok one of the most downloaded apps, especially for younger people. TikTok is successful because it lets people be creative and share their videos. The app shows each person videos they are likely to enjoy, making it a personalized experience for users.

TikTok has significantly impacted beauty standards worldwide by showcasing diverse trends, challenges, and beauty ideals. Influencers on TikTok, often with large followings, set trends related to makeup techniques, skincare routines, hairstyling, and fashion choices. These trends can rapidly influence how individuals perceive and pursue beauty.

TikTok gained traction in the Philippines around 2018, capturing the attention of Filipino youth with its engaging and user-friendly interface.
TikTok became popular in the Philippines around 2018, catching the interest of Filipino young people with its engaging and easy-to-use design.

TikTok, a social media platform where users create and share short videos with music, became popular in the Philippines around 2018, especially among young people. Originally launched in 2016 as Douyin in China and then globally as TikTok by ByteDance, the app quickly caught on due to its fun and interactive features. In the Philippines, TikTok's appeal grew because it featured content that resonated with Filipino culture and values. The platform's focus on creativity and user-generated content made it a favorite among Filipino youth, providing a space for self-expression and social interaction. As TikTok gained traction, it began influencing various aspects of youth culture, including beauty standards and trends. This study aims to explore how TikTok impacts the beauty ideals and practices of Grade 11 students at the South East-Asia Institute of Trade and Technology, shedding light on the evolving role of social media in shaping perceptions of beauty among Filipino youth.