Notes

Chinese EV Companies Expanding Into Europe

As the EV market booms, Chinese producers are pursuing growth overseas. But they face a huge difficulty: branding. Many are not family names in Europe, where they have low brand name acknowledgment and depend on cheap rates. They need to enhance that image and develop more trust to compete with the recognized brand names of VW, GM, Tesla, and others.
That requires a lot more than simply developing good products and marketing projects. It also indicates gaining a foothold in the battery supply chain and developing core innovations that enhance functional performance. BYD, for example, has a strong background as a battery maker-- something that gives it a huge leg up in the EV market. Its own batteries represent 30% of the expense of its cars, and 5 of China's top-selling EV designs are produced by BYD.
Other Chinese business have made similar financial investments in their core battery technology, giving them a considerable benefit over foreign rivals. NIO (pronounced "ni") is one of the better-known of these, with a model lineup that includes a sporty SUV and a fast-charging sedan. But NIO hasn't broken through the 10,000-cars-per-month sales barrier, and its current model, the G6, is a bit too costly for mass adoption.
Another well-known gamer is XPeng, which boasts a few different designs and has already passed the 7,000 mark in China. It is looking to Europe next, where it recently began selling its SUV-style XPeng One in Norway. And it has a smaller sized vehicle, the XPeng One EV, in development that it states will have the ability to attain about 10,000 miles between charges.
Li Auto is yet to break the 10,000-cars-per-month barrier, but it too has a European strategy. The company will start selling its new EV, the One, in the United Kingdom later on this year. The SUV will be a series PHEV, with a petrol engine serving as a generator to extend the series of the electrical drivetrain.
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SGMW also prepares to offer its least expensive EV, the $4,104 Wuling Hongguang mini vehicle, in the European market. The business, which is owned by state-owned GAC Group, still produces ICE vehicles but is shifting production towards EVs in keeping with China's EV policy. It reached fourth place in Chinese EV sales in 2015, with a 4% share, according to InsideEVs.
However while these Chinese firms have the core active ingredients of an effective EV service-- strong battery technology, a firm hang on the battery supply chain, and operational advantages-- they are not yet the dominant force they require to be in international EV markets. That could alter as they focus on global growth, specifically to the United States, which is the most profitable market for EVs. However Beijing is likely to be cautious about utilizing its market power and rare-earth supremacy as levers against its Western rivals. That's due to the fact that it would risk pushing away the nations that are presently most interested in importing EVs from China. That is why most of these business have actually chosen to develop joint endeavors with foreign partners.





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