Notes

taking into consideration upon a time, the methods of promoting a website upon Google were quite simple: you dependence more links, you habit more keywords. But after the "medical updates" the event has misrepresented a lot. nearly how to spread around a site in Google and what actual methods of marketing to use - right to use below.
Host factors of site promotion in Google
E-A-T
Host factors, which combine the age of the domain, colleague profile and new up to date characteristics of the host are supplemented next other ones. And if you think that for successful publicity in Google you nevertheless ample to purchase a few friends - you're wrong.
E-A-T, i.e. effectiveness, trustworthiness and authority, is becoming more and more important. Yes, in the Cyrillic segment of the Internet, this factor will gain weight for a long time, but judging by the acknowledge of sites in the bourgeunet - it will be a stuffy blow to many sites.
Google, bearing in mind Yandex, one of its tasks considers ranking well-behaved sources. And moreover, E-A-T Google representatives call the key ranking signal. And this is logical: complete you habit inaccurate or even outright incorrect information following it comes to your health or finances?
No instruction can be anonymous. every article must have an author. And this author should be an expert, not a hired copywriter from the exchange, rewriting someone else's article of everyday origin.
Here's what you habit to do to optimize E-A-T scores for your site.
Find an expert. You can find one in your company or entrance a professional suitable to broadcast their article on your site. In some fields (e.g. medicine), there are practically no extra options: articles must be written and signed by a real expert. admission more virtually promoting medical clinic websites.
Confirm information. E-A-T uses human assessors for evaluation, and in their proceed they use not abandoned your website, but as a consequence outside sources. This means that any important instruction should be accompanied by links to authoritative sources, and be accompanied by details nearly the content creator.
Work on your site's authority and reputation. How can Google, its employees, and regular users figure out that your site is an authoritative source? next upon a time, Google used citations to accomplish this: if you're referenced, you're an authority. Today, citations are no less important. And, of course, you should be cited by authoritative sources within your own field.
E-A-T becomes the filter without which there is no chance to acquire to the top at all, and without meeting its requirements neither links, tall textual relevance, nor visual search will make any difference.
Link seo , links, although edited in importance for promotion, are still a necessity for promoting sites upon Google. And in Runet Google does not present to the associate profile of the site is not in view of that picky: in a low-competitive recess to acquire to the top can support even runs upon low-quality and non-thematic directories.
However, outdoor the CIS countries selection of connections have to pay much more attention: a toxic associate can seriously destroy the rating of your site.
The main means of promotion taking into consideration the incite of contacts are satellite site networks (PBNs) and dropped domains (dropships). PBN are created from drops: there was a fine site later reputation and join mass. after that it was usefully abandoned, did not extend. Not to lose the good: the domain is bought out, and the site is restored in the search. unaided here are the tasks and goals it has a very different: it is needed to deal with to the promoted "money" site.
However, this is not the without help use of drops. Everyone has heard just about the "sandbox" filter: Google does not trust additional sites and artificially restrains their ranking. No matter how fine your content is, you won't look the first immense traffic from Google until six months to a year later, or even later.
To overcome this filter, buy out obsolete forlorn domains subsequently a fine reputation and connect profile and helpfully "glue" it to a further domain by 301 redirect. Thus, the supplementary site brusquely appears age and reputation, and when them - and positions in search.
Multilevel associate profiles are becoming increasingly important. remember the history: similar to the introduction of "Minusinsk" sites that fell under the filter for the use of SEO-links began to frantically get rid of such links. And this is not an easy matter: if you can conveniently not pay for rented links from "Sapa", then to separate the "eternal" member is not correspondingly easy. You habit to door the webmaster of the donor site and someway persuade him to remove the link. Most often - for extra money.
This does not happen if you use multi-level member profiles. The first level consists of authoritative, high-quality sites, perhaps from your own PBN-network. all dubious link trash is used for the second, or even third level, without referring to the promoted "money" site directly. retrieve more in our article upon linkbuilding.
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