Notes

later than on a time, the methods of promoting a website upon Google were quite simple: you need more links, you habit more keywords. But after the "medical updates" the concern has changed a lot. practically how to shout out a site in Google and what actual methods of promotion to use - open below.
Host factors of site promotion in Google
E-A-T
Host factors, which augment the age of the domain, belong to profile and new familiar characteristics of the host are supplemented behind supplementary ones. And if you think that for thriving promotion in Google you still tolerable to purchase a few links - you're wrong.
E-A-T, i.e. effectiveness, trustworthiness and authority, is becoming more and more important. Yes, in the Cyrillic segment of the Internet, this factor will get weight for a long time, but judging by the let pass of sites in the bourgeunet - it will be a close blow to many sites.
Google, once Yandex, one of its tasks considers ranking well-behaved sources. And moreover, E-A-T Google representatives call the key ranking signal. And this is logical: complete you dependence inaccurate or even outright incorrect guidance following it comes to your health or finances?
No instruction can be anonymous. all article must have an author. And this author should be an expert, not a hired copywriter from the exchange, rewriting someone else's article of unnamed origin.
Here's what you infatuation to do to optimize E-A-T scores for your site.
Find an expert. You can locate one in your company or contact a professional to your liking to proclaim their article on your site. In some fields (e.g. medicine), there are virtually no additional options: articles must be written and signed by a real expert. gain access to more very nearly promoting medical clinic websites.
Confirm information. E-A-T uses human assessors for evaluation, and in their do its stuff they use not only your website, but along with outdoor sources. This means that any important suggestion should be accompanied by associates to authoritative sources, and be accompanied by details more or less the content creator.
Work upon your site's authority and reputation. How can Google, its employees, and regular users figure out that your site is an authoritative source? subsequently on a time, Google used citations to do this: if you're referenced, you're an authority. Today, citations are no less important. And, of course, you should be cited by authoritative sources within your own field.
E-A-T becomes the filter without which there is no unintended to acquire to the summit at all, and without meeting its requirements neither links, high textual relevance, nor visual search will make any difference.
Link Profile
Yes, links, although condensed in importance for promotion, are nevertheless a necessity for promoting sites on Google. And in Runet Google does not gift to the partner profile of the site is not so picky: in a low-competitive recess to acquire to the top can incite even runs on low-quality and non-thematic directories.
However, outside the CIS countries selection of contacts have to pay much more attention: a toxic member can seriously ruin the rating of your site.
The main means of promotion later the put up to of links are satellite site networks (PBNs) and dropped domains (dropships). PBN are created from drops: there was a good site gone reputation and associate mass. after that it was straightforwardly abandoned, did not extend. Not to lose the good: the domain is bought out, and the site is restored in the search. forlorn here are the tasks and goals it has a certainly different: it is needed to take in hand to the promoted "money" site.
However, this is not the abandoned use of drops. Everyone has heard roughly the "sandbox" filter: Google does not trust extra sites and artificially restrains their ranking. No thing how good your content is, you won't look the first omnipresent traffic from Google until six months to a year later, or even later.
To overcome this filter, purchase out outmoded lonesome domains past a fine reputation and colleague profile and straightforwardly "glue" it to a further domain by 301 redirect. Thus, the extra site rapidly appears age and reputation, and similar to them - and positions in search.
Multilevel partner profiles are becoming increasingly important. recall the history: with the arrival of "Minusinsk" sites that fell below the filter for the use of SEO-links began to frantically get rid of such links. And this is not an easy matter: if you can conveniently not pay for rented links from "Sapa", later to cut off the "eternal" associate is not fittingly easy. You dependence to door the webmaster of the donor site and someway convince him to remove the link. Most often - for extra money.
This does not happen if you use multi-level associate profiles. seo consists of authoritative, high-quality sites, perhaps from your own PBN-network. every dubious link trash is used for the second, or even third level, without referring to the promoted "money" site directly. open more in our article upon linkbuilding.
Homepage: http://seotrafik.ru