Notes

in the manner of upon a time, the methods of promoting a website on Google were quite simple: you habit more links, you infatuation more keywords. But after the "medical updates" the event has changed a lot. practically how to present a site in Google and what actual methods of marketing to use - entre below.
Host factors of site publicity in Google
E-A-T
Host factors, which add up the age of the domain, link profile and supplementary up to date characteristics of the host are supplemented past additional ones. And if you think that for well-to-do marketing in Google you nevertheless passable to purchase a few friends - you're wrong.
E-A-T, i.e. effectiveness, trustworthiness and authority, is becoming more and more important. Yes, in the Cyrillic segment of the Internet, this factor will gain weight for a long time, but judging by the disclose of sites in the bourgeunet - it will be a heavy blow to many sites.
Google, like Yandex, one of its tasks considers ranking obedient sources. And moreover, E-A-T Google representatives call the key ranking signal. And this is logical: pull off you craving inaccurate or even outright wrong guidance considering it comes to your health or finances?
No opinion can be anonymous. all article must have an author. And this author should be an expert, not a hired copywriter from the exchange, rewriting someone else's article of shadowy origin.
Here's what seo craving to accomplish to optimize E-A-T scores for your site.
Find an expert. You can find one in your company or door a professional courteous to publicize their article on your site. In some fields (e.g. medicine), there are nearly no new options: articles must be written and signed by a real expert. contact more roughly promoting medical clinic websites.
Confirm information. E-A-T uses human assessors for evaluation, and in their proceed they use not solitary your website, but after that outdoor sources. This means that any important assistance should be accompanied by links to authoritative sources, and be accompanied by details very nearly the content creator.
Work upon your site's authority and reputation. How can Google, its employees, and regular users figure out that your site is an authoritative source? later than on a time, Google used citations to accomplish this: if you're referenced, you're an authority. Today, citations are no less important. And, of course, you should be cited by authoritative sources within your own field.
E-A-T becomes the filter without which there is no chance to acquire to the top at all, and without meeting its requirements neither links, tall textual relevance, nor visual search will create any difference.
Link Profile
Yes, links, although abbreviated in importance for promotion, are still a necessity for promoting sites on Google. And in Runet Google does not gift to the associate profile of the site is not consequently picky: in a low-competitive niche to get to the top can back up even runs on low-quality and non-thematic directories.
However, outdoor the CIS countries selection of friends have to pay much more attention: a toxic link can seriously ruin the rating of your site.
The main means of publicity in imitation of the support of links are satellite site networks (PBNs) and dropped domains (dropships). PBN are created from drops: there was a fine site next reputation and associate mass. then it was handily abandoned, did not extend. Not to lose the good: the domain is bought out, and the site is restored in the search. without help here are the tasks and goals it has a agreed different: it is needed to tackle to the promoted "money" site.
However, this is not the forlorn use of drops. Everyone has heard virtually the "sandbox" filter: Google does not trust other sites and artificially restrains their ranking. No situation how fine your content is, you won't look the first enormous traffic from Google until six months to a year later, or even later.
To overcome this filter, purchase out outmoded only domains like a fine reputation and associate profile and helpfully "glue" it to a other domain by 301 redirect. Thus, the other site gruffly appears age and reputation, and as soon as them - and positions in search.
Multilevel connect profiles are becoming increasingly important. recall the history: past the beginning of "Minusinsk" sites that fell below the filter for the use of SEO-links began to frantically get rid of such links. And this is not an simple matter: if you can helpfully not pay for rented friends from "Sapa", next to surgically remove the "eternal" connect is not in view of that easy. You obsession to retrieve the webmaster of the donor site and somehow persuade him to sever the link. Most often - for additional money.
This does not happen if you use multi-level partner profiles. The first level consists of authoritative, high-quality sites, perhaps from your own PBN-network. every dubious associate trash is used for the second, or even third level, without referring to the promoted "money" site directly. gate more in our article upon linkbuilding.
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