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Branding is created by advertising.
Destination image comes from people's experiences.
Branding attracts visitors.
Image affects their choices.
Branding shapes marketing.
Image affects tourists' decisions.
Branding wants a lasting reputation
image can change over time.
Branding aims to create a strong identity; image strategy involves understanding and influencing how people see the place.
similarities
Destination branding and image both want to bring in tourists to visit a place.
Both branding and image affect what people think about a destination and if they want to visit.
Both branding and image help a destination stay popular and keep attracting visitors over time.
Marketers play a role in creating both branding and image through advertising and promotions.
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