Notes

How to Get Started With Email Marketing
Email marketing is a form of direct marketing that uses electronic mail to promote or market products or services. The term is most often used to refer to sending commercial messages to a group of people using an email distribution list, but can also include any type of electronic communication with a potential or current customer, such as product updates and newsletters.

Email is one of the most effective ways to drive business and grow your brand. Email marketing gives you the power to reach your audience directly and deliver a highly personalized message that can boost engagement and increase sales.

In order to get started with email marketing, you need to have a well-established and permission-based contact list that has been built organically over time. A good way to start is by encouraging customers to sign up for your email lists through a custom signup form on your website. Once you have a list in place, you can then begin to build your email campaigns to keep in touch with your contacts and to help move them along the sales funnel.

When creating your campaigns, consider what type of content you want to send and how often you’d like to send it. You can also use analytics to derive more detailed information about the performance of your campaigns. Web hosting providers can help you make informed decisions about the best way to improve future emails and campaigns.

The most important thing to remember when creating your campaigns is that your content should be relevant and interesting to your audience. This will ensure that your email gets opened and read, rather than sent straight to the trash. In addition, your fervor for your content should come through to inspire action in your audience, whether that be clicking on a sales promotion, sharing/forwarding the email, or contacting you for more information.

To create a new campaign, click the Campaigns tab and select the New Campaign button. A new page will open where you can name the campaign and choose a template to use. Once you’ve selected a template, click the blue Next button to proceed to the next screen.

On the next screen, you’ll be able to specify who should receive the campaign. You can choose to have the email sent immediately, or schedule it for a later date and time. You can also add a personal message to your subscribers and set an image to display on the email.

In the final screen, you’ll be able to select which business unit the campaign should belong to (if applicable). You’ll also be able to design the email with your business unit’s default colors in the color picker.

Before you hit the Send button, make sure that your campaign is properly aligned with your goals and that it follows any applicable regulations, such as the CAN-SPAM Act in the United States, Canada’s Anti-Spam Law, or the General Data Protection Regulation (GDPR) in Europe.
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