Notes

The digital market has seen significant changes due to the emergence of online shopping platforms; nonetheless, the reasons behind customers' online purchases remain unclear. Online purchasing has undergone a transformation thanks to a number of e-commerce platforms that were developing even before the coronavirus epidemic, driven by changes in customer demand and technological improvements. In light of the community quarantine period, the study looked at consumer behavior to see if there were any notable changes in the online buying habits of Metropolitan Cebu people. The study employed a descriptive method and convenience sample technique to ascertain the factors that influenced the consumer behavior, perception of online shopping, and problems related to online purchasing among 543 randomly selected individuals during the quarantine. The chosen variables to be investigated are cultural, psychological, social, and personal, as well as how they impact consumers.Author Biographies
Joemariz Abella, Cebu Institute of Technology – University
Cebu City, Philippines

Rodney A. Rabe, Cebu Institute of Technology – University
Cebu City, Philippines

Antoniette M. Almaden, Cebu Institute of Technology – University
Cebu City, PhilippinesReferences
Almaden, A., & Sombilon, M. L. E. (2020). Social Networking Business: Finding the E-Commerce Niche for the Aspiring Cebu City Entrepreneurs in the Era of the New Normal. JPAIR Multidisciplinary Research, 41(1). Retrieved from https://doi.org/10.7719/jpair.v41i1.793Colon is the oldest street in the Philippines. It used to be the center of trade and commerce decades ago. The study aimed to determine the vendor demographics and the positive and adverse effects of the city government-organized Colon Night Market Program on the night market vendors in Cebu City, Philippines. Impact Value Chain and Social Return on Investment Method Analysis were used. Two survey questionnaires were prepared: one administered to the vendors that benefited the night market program, and another set was conducted to the customers. The results were validated by in-depth interviews. The study discovered that Muslim-Filipino vendors constituted the group of vendors with the highest proportion while the homegrown Cebuanos constituted the least number. The affirmative effects of the program were identified: better income and improved quality of life for the individuals, creation of more jobs, an offering of better deals and lower price, and the building of camaraderie among vendors. There were also a few negative issues identified. It was also discovered that there is $6.44 dollars for every one dollar invested by the government. It is recommended that the program is operated year-round to achieve a higher return on investment.