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We live in a different world. For the longest time, marketers held firmly onto the belief that long-form content is king.
That’s also echoed by Arvin Faustino, a Capforge writer who wrote about why you should care about short form content, in his article titled… Why You Should Care About Short-Form Content.
Slide 5
This number, by the way, is courtesy of InfluencerMarketingHub’s Ultimate Guide to Short-Form Video Content, written by Chloe West. The same guide also states that 96% of consumers prefer short form media content.
Slide 7
By the way, that top one is from Ramona Sukhraj’s “Long Form vs Short Form Content”, assistant director of content at ImpactPlus. From a productivity standpoint, short-form content checks the boxes better than long-form does. It’s also less resource-intensive.
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