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• Leverage "big data" via HiveQL (SQL) to analyze/interpret Pandora user consumption, engagement, listening habits and trends
• Conceived/product managed the most widely used reporting and analytics platform at Pandora, a one-stop shop for all campaign data/metrics - reducing ad hoc requests to department by 50%
• Developed 10+ data visualization dashboards via Tableau for company-wide use
• Lead company-wide research & analytics training initiatives that include self-paced e-learnings, monthly webinars and hands on workshops
• Liaison for Music Industry Group, providing listener data and identifying top artists and trends for high-level multi-million dollar programs
• Assist in developing integrated brand campaigns that leverage Pandora listener and engagement data
• Support sales organization by providing valuable insights from a myriad of data sources that include usage logs, analytics platforms, ad delivery reports and 3rd party research
• Create a monthly staff all newsletter that highlights internal sales research insights, competitive and industry data and digital audio measurement data
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