Notes

Top SEO Performance Metrics to Track for Success in 2024
And, Average Position is a keyword ranking metric provided by Google Search Console. Cindy next shared another metric that tracks brand visibility in a way that includes all of a brand’s assets, particularly off-site brand assets. Cindy shows how there are more accurate KPIs to track that will give a better idea of search visibility. Most search ranking reports operate on the old model of 10 blue links. But, the search results are not 10 blue links anymore, they’ve evolved. The KPIs she shared are improvements to accurately assessing search visibility.

#1. Focus First on SEO Reporting Metrics Tied to the Bottom Line
In an era where user attention spans are increasingly short, even a delay of a few seconds can dramatically increase bounce rates, reducing the chance of converting a visitor into a customer. Click-through rate serves as an initial indicator of your content's quality and relevance to the user query. Though it's not officially confirmed as a direct ranking factor by Google, there is a strong correlation between higher CTR and better rankings. Furthermore, better CTR naturally leads to increased website traffic, and more traffic often correlates with higher conversions. Organic traffic is often a key indicator of the health of your website and the effectiveness of your SEO strategy. High levels of organic traffic suggest that your content is valuable, relevant, and easily discoverable by users.
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Overall, however, they offer an incredible opportunity to demonstrate how your work affects the business positively. Vanity metrics tend to show some of the ignorance that you see in the industry from time to time. It doesn’t reflect how authoritative your site is—at least not exactly. More importantly, you can make the spot decision to modify the current trajectory if it seems that you or your department are not going to hit your weekly, monthly, or quarterly goals.
You can also get click-throughs from the sites that link to yours. And you’ll build credibility with an audience that consistently sees your content referenced around the web. Pages per session, or views per session in Google Analytics 4, measures the average number of pages people look at once they hit your website. Views per session is an engagement metric, telling you how interesting your website is and how easy it is to navigate.

Explore tools and software that streamline the process, providing real-time insights and making data-driven decision-making more accessible. Leveraging technology for Key Performance Indicator (KPI) tracking is instrumental in enhancing the efficiency and accuracy of performance measurement. Advanced analytics tools and business intelligence platforms empower organizations to collect, analyze, and visualize data in real-time.
By sharing this knowledge with you, my goal is to empower you to make informed decisions that drive your business forward. With Improve performance with SEO audit and strategy. , you can dive deep into your data, gaining insights that can help you refine your SEO strategies and improve your site’s performance. It’s about understanding what those numbers represent and how they relate to your website’s overall performance. Organic Keyword Rankings refer to the number and position of your website keywords on SERPs when a user searches for specific keywords.
With Moz, you can conduct an SEO audit and track metrics like top-ranking keywords, search ranking distribution, domain authority, and backlink portfolio. It’s an alternative to tools like Ahrefs, SE Ranking, and Semrush. While keyword rankings measure a single term or phrase, search visibility reflects how all your tracked keywords rank. It’s a way to measure the success of your entire keyword portfolio. Keyword rankings reflect where your website shows up in organic search for the keywords that matter to your business. The better your keyword rankings (i.e., near #1), the more visibility and clicks you’ll receive.
We’ve already seen before that Google Search Console shows you the keywords that have impressions and receive clicks. But many of these keywords might not be the ones you are most interested in knowing about. In this post, I’ll talk about the so-called SEO metrics and show you which ones, in my opinion, are the most important SEO metrics for efficiently tracking your web project. With the forecasting data you've collected above, you can now approach your SEO business case in a data-driven, insightful way. This methodical approach greatly improves your chances of success. As we see above, this keyword went from position six, where it was getting 41,000 visits, to position two, where traffic jumped to 197,000.
This could indicate that your site (or that particular page) isn’t doing enough to engage users and get them to take the next step toward converting. You can’t be expected to quickly make significant SEO contributions to your overall marketing goal with zero budget or internal support to bring changes to life. Lastly, technical issues and competitive pressures can cause SEO damage over time. Two of the biggest culprits of low CTR in well-ranked branded SERPs are either poorly optimized title/meta tags or poor reviews/ratings from other industry review sites.
Cost per acquisition is the most challenging because it requires the client to have a well-used CRM system and well-documented lead records. Once those leads are closed, we can roll up to a cost per acquisition figure that is reasonably accurate. Now we can see what levers we can pull across the entire MQL-SQL journey, whether it be better landing pages and conversion rates, or better close ratios on SQLs. Even experienced marketers can suffer from the occasional bout of analysis paralysis. Google Ads is a complex advertising platform with a lot of metrics to dig into, so instead of trying to look at every available data point, you'll need to maintain clarity and focus.
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