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Market Penetration: What It Is and Strategies to Increase It
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A Look at the Cross-Border Ecommerce Market What is market penetration vs market development? A Media Plan That Generates Results (5 Steps in
Do your research in the new markets you plan to enter and find out which channels can reach the widest audience for your brand in the most cost effective way. This will help you to determine your marketing budget for each global market to ensure cross-border success. It's interesting to note that some social and marketing platforms may be used for different types of sales communications in different countries. For example, in Afghanistan, Facebook and Facebook Messenger has become a selling key tool for local retailers to take online orders for delivery in addition to driving foot traffic. WhatsApp has recently rolled out their WhatsApp Business app to connect business with customers as shopping habits increasingly move to messaging apps.
A Look at the Cross-Border Ecommerce Market
Outsourcing customer service work can help reduce overhead expenses for your business and allow you to stay lean while continuing to expand into foreign markets. By providing customer support in the languages of the people you serve, you’ll remove a primary barrier to customer satisfaction immediately. When scaling your business into the international market, it’s crucial that you have a qualified customer support team to meet the increased demand for support from your prospects and customers.
That means companies selling only to consumers in the U.S. are missing out on the lion’s share of the market. Without making an investment in marketing, you cannot reasonably expect shoppers to flock to your site and buy your products. Establishing company profiles on key social media platforms such as LinkedIn, Facebook, and Instagram is essential for building brand awareness and engaging with potential customers in the target market. Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. These challenges include difficulties in logistics management, understanding the local market, adapting to cultural differences, navigating foreign regulations and restrictions, and addressing language barriers.
What is market penetration vs market development?
By focusing on existing and potential customers, it aims to maximize the potential of the company’s current product or service offerings. The report analyzes the profiles of key players operating in the cross-border B2C E-Commerce industry such as Alibaba Group Holding Limited, Anchanto Pte. Ltd., BoxMe, Deutsche Post DHL Group, Fruugo.com Ltd., Joybuy.com, SIA Joom, Paypal, pinduoduo.com, and Shein. These players have adopted various strategies to increase their market penetration and strengthen their position in the cross-border B2C E-Commerce market share.
A Media Plan That Generates Results (5 Steps in

Needless to say, high market penetration is the goal — but, how do you achieve it? The target market is the market that a business focuses on when launching a new product/service. This market comprises an audience or people who would likely use your product/service. For instance, a business that manufacturers walking sticks will treat elderlies as their target market. Similarly, a company that makes microwaves will treat bakers, chefs, and people interested in cooking as their target audience.
McDonald’s also “localizes” their menus to cater to each country’s food custom and taste. In some McDonald’s restaurants in Asia, soups are offered while beer is sold in McDonald’s German stores. Advanced SEO audits for enhancing online visibility cannot watch a television program without seeing its advert multiple times during the run of the program! In addition to the usual media (television, radio, and newspaper), the company uses billboards and signage. It also sponsors many sporting events ranging from Little League to the FIFA World Cup and Olympic Games.
Areas where options were once severely limited are now seeing choices open up to an unprecedented degree. According to a study conducted by Visa, 90 percent of ecommerce leaders queried said an international ecommerce presence will be essential to their company’s success by 2024. She produces short- and long-form content for all Seeders communication channels. It entailed an algorithm created to break down language barriers and improve search experiences.
This provides added value to global customers but requires navigating increased complexity. Pricing and bundling must be optimized for different customer segments in each market. You may have heard of the term market development used in relation to market penetration before. Market development is a necessary strategy or action when trying to increase market share or penetration — it requires a clear set of steps that will lead to a boost in the number of potential customers. Now that you have a clear understanding of market penetration strategy and its importance, it’s time to put this knowledge into action. A reputable growth marketing agency can provide businesses with a range of options to explore different tactics that industry experts often use and have found success with.
To assess the success and profitability of various markets, it is crucial to analyze the impact of search engine optimization (SEO) on business performance. By evaluating key metrics such as website traffic, conversion rates, and customer engagement, companies can gauge the effectiveness of their international marketing strategies. In addition to optimizing content, SEO strategies such as link building and social media marketing are vital for expanding reach and impact on business performance.
If you find that a current penetration strategy doesn’t support your larger goals, it may be wise to back off or reallocate resources until it becomes relevant. Or, it may present an opportunity to adjust your business plan to fit the opportunity you’ve found. But without reviewing it alongside your plan and financials, you’d never know for sure. Exploring new communication channels to stay in touch with customers and build a stronger bond with them. For example, creating an interactive website, starting a blog, creating distribution channels, venturing into new social networks, etc.
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