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Explore the difference between Programmatic Guaranteed (PG) and Preferred Deals (PD) in programmatic advertising. PG deals ensure guaranteed delivery and fixed pricing, ideal for high-value campaigns with specific targeting requirements and access to premium inventory. In contrast, PD deals offer more flexibility and priority access to premium inventory without guaranteed delivery, allowing advertisers to negotiate pricing while accepting more risk. The benefits and drawbacks of each, helping advertisers decide based on their campaign goals, budget, and need for flexibility or guaranteed impressions. Understanding these differences will guide you in choosing the right strategy for effective ad placement and revenue optimization.
Source: https://databeat.io/knowledge-base/comparison-of-pg-and-pd/
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