Notes

The Power of Cutting-Edge Online Tech for Game-Changing Fundraising

Let’s dig in and have a chat about the single biggest development in fundraising today: digital. If your charity’s still clattering buckets in the High Street or reliant on the Royal Mail for your fundraising appeals, prepare to be sitting down when you finish reading. We’re about to go online, to the deeps of digital technology, where cutting-edge innovation is not just a nice-to-have gimmick, it’s transforming the way we reach donors and raise funds.




Why Go Digital with Your Fundraising?



As if that weren’t enough, the whole world is online now. Whether it’s buying books, dating, or disseminating information, digital is the new watchword. For charities, that means only one thing: if you want to speak to donors – especially those young, tech-savvy generations – you have to go where they live. And, of course, those guys live online. Using cutting-edge technology can help your charity tap into new donor pools, lower the barriers to giving, and make it easier than ever before.




The Magic of Mobile Giving:



Mobile, mobile, mobile. Everyone’s hooked on their mobile phones. And rightly so. For all the hand-wringing about texting and the decline in people’s civic engagement, mobile giving apps and text-to-donate services are making it ridiculously easy for people to contribute to their favourite causes. No forms required, no having to type in credit card numbers. A few taps and – done. Fast, easy, and let’s face it, feels pretty good as well. Charities that offer these platforms aren’t just staying relevant, they’re making giving ridiculously easy.




Crowdfunding:



Next, crowdfunding. This isn’t just for new businesses or self-publishing projects. It’s a new mega-lever for charities too. GoFundMe or JustGiving and the like provide a whole new route to engagement: you’re not just asking for donations, you’re telling stories, providing updates, creating a support network. People can see how their pennies are making a difference. Transparent, dynamic – and it works.




Social Media: Your New Best Friend:



For fundraisers, social media is like gold dust. You can target possible donors who are likely to be interested in your cause, but wouldn’t have heard about you otherwise. You can run campaigns directly on Facebook or Instagram, allowing your audience to donate to you without leaving their newsfeeds. Sharing is made easy: a successful campaign could go viral, sending your message through cyberspace at the speed of light.




Virtual and Augmented Reality: The Frontier of Fundraising:



Ok, futurists, now you can get in on the act. A growing number of fundraisers are using VR (virtual reality) and AR (augmented reality) goggles to supercharge impact communications and spin up deeply engaging ways for donors to experience the difference they’re making firsthand. We know you’re looking for more than a mere elevator ‘ask’. You want to go beyond data points and fancy graphics. Instead, you want to give potential donors an experience. What if, say, Ann, the woman you want to approach, could put on a VR headset and ‘walk’ through the facility you’re building with her gift? Or what if you could use an AR goggle to show her the forest she’s helping to save?




Analytics and Data-Driven Strategies:



For all the shiny, new tech you’re likely to see, you’re in possession of something far more potent: data. Modern online fundraising platforms are equipped with analytics that track who gives; when; and in what amounts. More importantly, they tell you why people are giving. The insights gained from this data can be invaluable. You can finesse your strategies, customise communications, and make better decisions about where to direct your efforts.




Put simply, using the latest mass tech to raise money is not just about keeping up with the Joneses. It’s also an opportunity to connect with a greater array of people, to create more meaningful, more memorable giving experiences, and as a result, to raise more money for your vital work. When it comes to fundraising, there’s so much more to explore in the digital realm: we should be savouring every part of the journey that lies ahead. By getting online now, your charity can reap huge dividends. Instead of riding the technology wave, let’s surf it, and harness its power for good and greater positivity.




Read more about tech for charities here: https://itechfy.com/tech/why-tech-is-a-total-game-changer-for-charities/


Website: https://valetinowiki.racing/wiki/The_Power_of_CuttingEdge_Online_Tech_for_GameChanging_Fundraising