Notes

One Of The Most Untrue Advices We've Ever Received On Avon UK Brochures
What is Avon UK?

Avon is an official county in the West of England. Bristol and Bath are its major cities. The name comes from the River Avon.

Avon is the largest direct-sales company in the world. Six million women read an Avon brochure each three weeks. Their billion-dollar products can be purchased through their vast global network.

In 1886, the company was founded.

Avon is the fourth-largest pure-play cosmetics company and connects 6.5 million people across 100 countries. avon latest brochure and products reflect its ethos of women for women. The logo, for instance is decorated with pink shades and mother of pearls that represent femininity. All letters, excluding the "n", are shown in capitals to emphasise their importance and strength.

David McConnell founded the company in 1886. He was a traveler book salesman who noticed that women customers, which were often housewives at home in the afternoons were more attracted by the free perfume samples that he offered them. He hired them as sales reps and the Avon company was born.

Today, Avon is one of the largest cosmetics companies worldwide and a household name in many countries. It is well-known for its charitable efforts and has supported campaigns to fight breast cancer and gender violence. It also demonstrates leadership in environmental concerns, with its own sustainability team.

Avon's founder was a strong believer in women's empowerment. This was an innovative idea at the time, when women were expected to stay at home and look after their families. Avon's model of business provided them the opportunity to earn a living and have a personal achievement. Avon is still led by Angela Cretu, a strong woman. She is responsible for business operations outside Latin America and oversees the global brand.

The company for women


AVON is the company that puts mascara on lashes and food on tables. It's a business that fights breast cancer and wrinkles with the same hand and believes in a perfect lip. It also speaks out against domestic violence and financial independence for women. It's the company that provides six million Representatives across the globe.

David H McConnell founded the company in 1886 as a method provide women with financial freedom. Today the company is a leader in the field of cosmetics and one of the longest-running direct sales companies in the world. It has built up an impressive 130 years of history. Despite its age, it is at the forefront of modern beauty and social selling, with a wide range of products, including skincare, fragrance, colour cosmetics, fashion jewellery and accessories including lingerie, home and personal care.

Instead of looking at traditional retail outlets the company's five million Representatives (or “Reps”) offer products directly to the consumer, either in person or online, and forming relationships along the way. It's a model that has been tested over many years. It gives mothers and fathers, students young business owners, and retirees the flexibility to work on their terms while earning. This model is more applicable than ever before as the spread of the disease changes the way we work. The AVON campaign is celebrating the diversity of female role models, from a London beatboxer to an art restorer, and an astronomer, each taking on their own power.

Be proud of your power

Avon has been a symbol for progress for women for more than 135 years. It enables women of all ages, no matter their age, to run their own businesses and earn a flexible salary. The legacy of the brand is present today through its iconic earning opportunity that allows mums or students, as well as young entrepreneurs to take control of their own destiny. The brand is famous for encouraging women to embrace their strength and confidence with its catchphrase 'Ding Dong Avon calling'.

The new Embrace Your Power global platform visual approach, innovative campaign and integrated campaign were developed in partnership with Wunderman Thompson UK. It is based on the belief that every woman is born with a unique power, however gender inequality limits it. Avon wants to celebrate these strengths, by helping women attain financial independence, bringing them together through a community that loves beauty, and offering aspirational beauty items at a price that is irresistible which is essential due to the rising cost of living.

Avon is launching on Amazon for the first time in the UK to boost its omnichannel strategy and expand its reach to a wider audience. Amazon offers over 300 Avon beauty and skincare products and also the option of placing orders with an Avon representative in person or online.

This new strategy is already paying dividends, with Avon's awareness score - which measures the sentiment of consumers towards thousands of brands daily rising among Britons aged 50 and over by four percentage points since the campaign's launch.

Make sure you support causes that matter to you

In the early days Avon's sales model was controlled by a group of representatives, or distributors. One of the first representatives from Avon Mrs. P.F.E Albee, from Winchester was a role-model for today's Avon Representatives. She was an early pioneer in her field, providing women an inspired means to earn their own money and achieve financial independence in a period when women did not have the right to vote.

AVON is committed to supporting causes that are essential to women, specifically those who suffer from domestic violence and breast cancer. Through our Avon Foundation, we promote and support charitable, scientific, educational and humanitarian efforts around the world with a particular focus on helping women lead better lives.

Avon UK has donated more than PS22 million to domestic violence charities, Refuge and Women's Aid. In addition, Avon UK has helped aid in the 'Four ways to Speak Out' campaign by Refuge which calls for one in three local authorities in the UK to provide all children and women with access to specialist services that can help end Gender Based Violence.

The legacy of Avon is deeply rooted in popular culture. The iconic ding dong avon woman was introduced in 1954 and was immortalised by Tim Burton in his gothic classic Edward Scissorhands. Avon's healthy image is evident in the iconic Avon brochure, which has reached more than six million people every week since it was launched in 1905.

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