Notes

To ensure you cover all necessary aspects in your process book for your university course, here's a breakdown of what you should include based on the provided information:

Project Overview and Briefing:

Summarize the project requirements and objectives.
Include the design brief provided by the tutor, Chris Dunne.
Emphasize the importance of the project in promoting Literarti's vision and values.
Research and Development:

Conduct visual research on design trends provided in the brief (Constructivism, Generative, Swiss, Avant Garde, Maximilism, DIY).
Analyze the work of the respective artists/designers linked to each trend.
Reflect on how each design trend can be applied to your project.
Document your findings, insights, and reflections in your process book.
Book Selection and Text Editing:

Choose three books from the provided list.
Edit the text to find suitable phrases or quotes that can be used on the t-shirt designs.
Ensure the selected quotes align with Literarti's theme and values.
Design Development:

Develop the logotype for Literarti, considering its mission, vision, and target audience.
Create three individual t-shirt designs, each featuring a literary reference, the book title, author, and publication date.
Apply a specific design style to each t-shirt design, referencing the design movements provided in the brief.
Include sketches, digital drafts, and iterations of your designs.
Explain your design choices and how they reflect Literarti's brand identity and values.
Packaging Design:

Develop packaging concepts for the t-shirts that are visually appealing and sustainable.
Incorporate the Literarti logo and branding elements into the packaging design.
Consider how the packaging can enhance the buyer's experience and encourage collecting other designs in the range.
Point of Sale Concept:

Design a concept for how the t-shirts will be presented to buyers in Waterstone book stores.
Include visuals/mock-ups of the POS displays.
Ensure the POS concept is attention-grabbing, informative, and persuasive.
Incorporate the Literarti logo, merchandise range, brand values, and pricing information.
Proposal for Additional Deliverable (Website or Ambient Media Concept):

Choose either a website or ambient media concept for your proposal.
Develop a concept that complements Literarti's mission and engages its target audience.
Include wireframes/mock-ups and a rationale for your proposal.
Project Planning and Timeline:

Outline your project timeline, dividing tasks into manageable phases.
Include milestones for each phase and deadlines for completion.
Demonstrate how you plan to manage tasks within the timeline to meet specified deadlines.
Document any group critiques or reviews to show collaboration and feedback integration.
Rationale and Reflection:

Write a brief rationale for your design decisions, explaining how they align with Literarti's mission, vision, and values.
Reflect on your design process, challenges faced, and lessons learned.
Discuss any revisions made based on feedback received during the development process.
Presentation:

Prepare your process book for presentation to the tutor and/or class.
Ensure the layout is professional, organized, and visually appealing.
Include all relevant visuals, sketches, mock-ups, and explanations.