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Managing Multi-Regional and Multilingual Sites Google Search Central Documentation
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Why We Recommend WordPress for Multilingual Websites Instead of Using Redirects Based on Location, Make Sure Visitors can Easily Find How to Switch Languages
When creating content in a new language, use a keyword tool such as Moz to carry out research in the new language. Ideally, you will find both short and long-tail keywords that have low competition and consistently high search volume. The third option is to create a website that contains subdirectories. For instance, if you wanted to target users in Australia, you would create sitename.com/au/. It’s easy to set up new subdirectories and you can use Google’s Webmaster tools for geotargeting. It’s also a low-maintenance option because you will use only one hosting service.
Why We Recommend WordPress for Multilingual Websites
It can also optionally specify the geographical targeting along with the language, which is particularly useful for URL variations of the same language, e.g. The benefit of the markup is serving the correct localized content to wherever users search. The internet is a global marketplace, and multilingual SEO allows you to reach a wider audience and boost your website traffic and sales potential.

Instead of Using Redirects Based on Location, Make Sure Visitors can Easily Find How to Switch Languages
This enables you to display ads to users searching for specific keywords in your target markets, driving qualified traffic to your website. In translating the site, third party assistance is also needed, it is important to use services that support SEO, offer attractive features and provide many languages, so you can choose which one. With a SaaS translation tool, you’ll get a separate cloud dashboard where you can manage all of your site’s translations. One disadvantage of using a subdomain structure versus a subfolder structure is that your subdomains are considered separate sites by search engines. It’s the secret weapon that helps you stay ahead of the competition and keeps your website thriving.
For instance, if the URL for the payments page of your website is mysite.com/payments, a customer searching the French version of your site should see it as mysite.com/paiements. This is helpful for both search engines and actual human visitors, as it makes it very clear that these are 2 versions of the same page, only in different languages. Once you have your list, search for the most accurate translations of those keywords in the target translation language(s). TranslatePress can help speed up this process with its automatic translation feature. But you still need to cross-check each page manually because machines cannot guarantee 100% accuracy when it comes to translation. If you happen to find any mistakes, simply go in and do a manual correction.
Localization updates you'll look forward to
For example, instead of putting “German”, you should put “Deutsch” so that German speakers can more easily recognize their language. 👉 For more, check out our full analysis of website translation costs. The cheapest option is obviously to translate all your content yourself – your only “cost” is your own sweat equity. Of course, if you want to pay a professional translation service to have actual humans translate your site from scratch, you should be prepared to invest some money. Guri is a community in Bangkok Thailand for health and wellness fanatics. https://dvmagic.online To reach the expat audience, Guri offers its WordPress-powered site in both English and Thai.
A well-executed SEO strategy can help improve your rankings in multilingual search results. This increases your localized site’s visibility, and in turn, web traffic. Multilingual SEO can even improve brand awareness through the use of consistent keywords and messaging across online campaigns.
These options allow you to specify the target countries and languages for your website, providing valuable insights into your website’s performance in each region. A smart local SEO strategy would incorporate the latest trends of the local search engines to bring traffic and leads to your site. The best thing that brands looking to gain a foothold in the international market can do is optimize their website in the language of their target audience. Reaching new customers means a brand has ventured to become a multinational company instead of staying a local player.
You can use dedicated programs like Google Translate and AI tools like ChatGPT to create translations of your content. Then, you can add them to your website with a plugin like TranslatePress. In this case, you create a menu for each site within your multisite that contains links to the different language versions of your content. There are also so-called custom taxonomies that are supplied by plugins, for instance WooCommerce product features. For instance, if you use the tags News and Tips for your posts, then News and Tips are terms within the taxonomy of tags.
To build a site using this theme, no advanced coding skills are required, because BeTheme provides more than 650+ prebuilt sites that are ready to be installed. The actual installation process can be done in two ways, the first is through the WP and FTP dashboards. In this case, false is used, indicating that the new header should be added without replacing any existing header with the same name.
A multilingual website helps show your company a more corporate and professional aura. Future clients will be more confident in evaluating your services and products because your company provides them with a secure feeling due to its multilingual availability. Backlinks are an important part of building a multilingual website. They are a major ranking factor as more quality backlinks help websites rank better.
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