Notes

Why Hotel Background Music Can Make Or Break A Property


The sexy stuff—background music in hotels. You may not always notice it, but unless its just dead silence, you’d definitely know its absence. Think of it as the salt in a recipe- subtle but necessary. Nail it and it sets the tone for an unforgettable stay. Get it wrong- nobody wants metal blasting at 7 A.M in the breakfast lounge.



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Everything from sight to smell and texture matters, Sound? Thats the hidden secret sauce. Background music ties it all together making it it all feel deliberately peaceful, inviting, and just plain good. Not overbearing tunes though; it is all about setting a vibe.

With all these taken into consideration, picture a beachfront resort playing soft reggae or tropical beats so that you are able to teleport guests right into island mode. A city slick hotel? Probably showcases smooth jazz or minimalist electronica. This soundtrack simply follows how a hotel expresses itself (from thematic elements to overall character). But you know, guests are the main characters in this story, wether they know it or not.

Then there's timing. Morning playlists should carry positive, uplifting music- maybe acoustic covers or happy instrumentals is what you're after. It’s the audial equivalent of coffee. Comes the evening, the tempo will also shift. How does sultry lounge music sound or some ambient tracks for the ‘chill’ mood set? The music then mirrors the rhythm of guests' experiences with a real-time edge to it.

Control the volume of the music. Visited a place where the music playing was so loud that one couldn’t even hear their thoughts? Exactly. Your background music should behave like that good friend that’s present but not overbearing. It should not try to steal the show but build onto it.

Then the emotional aspect. The mysterious way that music connects with memories and emotality is near uncanny. Put on a classic hit from the ‘70s and watch your guest smile, play an easy piano piece and they just might sing while unwinding. Quiet but strong connection there, using the music to say "Hey, I get you without saying it directly".

Technology has its hand in all this, Hotels like some action on their play of dynamic playlists made using artificial intelligence. Playlists are created depending on time, weather and mood of the crowd. Should it be gloomy that afternoon, enter acoustic tracks that caress your soul. Should be a sunny pool party taking place, let the beats flow. Just like having a DJ that gets what you’re in the mood for before you even do.

Talk about branding. Music goes a long way to explain what the property is all about. A luxury hotel could resort to elegant pieces of classical or maybe a chic, hipster-friendly indie hit/global beat filled boutique spot. It gives the identity, brand’s essence and values, simply by playing tunes throughout.

So next time you enter a hotel and hear that perfect, almost inaudible melody, pay attention to just that. Not white noise but even the background has been painted, reeling you in and giving you a weird sense of being at home even when you’re not close. In the grand scheme of things, its the smallest details in hospitality that matter most. And background music- one of the smaller—but more powerful—details.
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