Notes

5 Great Ways to Broaden Your Horizons with Examples
The phrase has its origins in the literal sense of the word "horizon," which means the line where the sky meets the earth. To "broaden" one's horizon" meant to see beyond one's immediate surroundings and understand the bigger picture. I try to remind myself of those experiences because it helps me remember that I can bring back that lifestyle and mentality to my life here in the states. If avoiding the doom and gloom mentality doesn’t motivate you to broaden your horizons, then listen to the research that shows the many benefits that stem from bursting your own bubble. After you've finished setting up your multilingual site, started translating the content and are implementing your promotional campaign, you'll also want to track results. Of course, a lot of this work might involve knowledge of the foreign language.
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These links can help visitors easily switch to a different language on your site as well as pass internal link juice to other pages on your site. We've touched on this earlier, but it's something you and your translator will need to think about carefully during content translation and creation. Sites like Upwork and Freelancer are well known, reputable and cater to a vast international workforce of professional translators, so you can find your ideal translator here. Besides creating potential SEO issues, IP addresses don't necessarily indicate which country a person is in or what language they want to view your content in.
Slang, everyday vocabulary and even entire grammar constructions might exist in one dialect and not in another. I stood there in the middle of bustling Istanbul, Turkey without knowing a lick of Turkish and not knowing a single soul, but at that moment, I have never felt more alive. It's mainly recommended for huge companies with equally huge digital resources. Successful localization translates the meaning, not just the words. The Chinese audience that can't get enough of your content might be running Google searches in San Francisco.
Be Conscious about Regional Variations When Selecting Keywords
Even if you plan to expand into multiregional SEO at some point, this is the best way to get started. Multilingual SEO should not be confused with multiregional SEO, which is the practice of writing unique content for each language. Translating your existing content into multiple languages can be an easy way to significantly increase website traffic and get more customers. Multilingual SEO could have your most powerful content ranking highly for keywords in 20 different languages. When it comes to search engines, locals in Spain will almost exclusively use Google as its search engine of choice in 2023, compared to an 88% market share in the US. From being curious to talking to other people, traveling, and even asking questions, these can help your mind become more exposed to things you’ve never done before.

Whether it be traveling in your own country or to a foreign land a thousand miles away, traveling literally forces you to take on a new perspective and adapt to a different way of life. With outcomes like better relationships and a sense of confidence, it’s hard to justify staying in your comfort zone. But at some point, you will start to drown in the monotony and feel as though life is a chore.

To dig into a new market, a brand has to consider their audience’s culture, values and pain points. Before you dive into translating keywords, here are four things to consider to ensure your Spanish SEO strategy will succeed. It’s important to note that around 76% of online shoppers prefer to shop in their native language. In fact, 40% of consumers say they will never buy from websites in another language. Try learning something by using apps available on the internet today. You can also enroll yourself in academies or organizations to try something new.
This is an incredibly clear case study of how multiregional and multilingual strategies differ, who they target, and how they might be employed simultaneously. Being able to convey the message in a different language isn't always the same as writing up brand new content from scratch. To start, it's easier to go with straightforward translation and measure the response. For example, I've found the German translation of "search engine optimization" quite easily with Google Translate. You're just making those accessible to people who speak other languages.
Google and Yandex use the hreflang tag, but Bing uses meta language tags instead. If you want to optimize your site for Bing as well, then you'ill need to add meta language tags to each page on your site. You'll notice that the above example contains both a language and region code separated by a dash. You can find language codes on this page and region codes on this page.
Reading is one of the most significant ways to expand your thinking. It helps you gain knowledge, but it also gives you an avenue to discover some things about yourself that you didn’t see before. If you’re curious, you will be able to dig into and understand how things work and what their purposes are.
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