Notes

How To Optimize Existing Content With SEO Best Practices
Content
A Step-By-Step Guide to Keyword Research (Bonus: Best Keyword Research Tools Compared) How to Prepare Content for International Audiences
An effective local SEO strategy will surface your content in search queries from customers in your local area, letting them know your business is there to meet their needs. As your blog or website grows, you‘ll undoubtedly have more images, videos, and related media to support your content. These visual assets help retain your visitors’ attention, but it's easy to forget that these files can be very large. Since page speed is a crucial ranking factor, it’s important to monitor the size of the media files you upload to your site.
A Step-By-Step Guide to Keyword Research (Bonus: Best Keyword Research Tools Compared)
Make sure to check out our in-depth guide on optimizing your site for Google’s Core Web Vitals for more details. There are some great tools that can help you easily spot unnecessary redirects. Ahrefs is a paid tool that allows you to schedule site crawls, which help to highlight any issues that happen on your site.
How to Prepare Content for International Audiences
Follow our tips to write SEO-friendly content that users love to read. If you don’t, Google could notice, and users will click away to find updated information. Another one of the top benefits of SEO for business is that ranking well can cause people to view your brand as more credible and trustworthy. Google’s other developer tools, including Lighthouse and PageSpeed Insights, also allow you to check Core Web Vitals for any page, using lab data, which can help pinpoint issues.
Credibility is a huge part of SEO, and Google will rank sources that are deemed trustworthy higher in search engines. https://dvmagic.online As a best practice, it’s important to include at least two internal links and at least one external link on every page. While the more the merrier, they should be relevant and make sense to the content you’re sharing. At OWDT (web design company), our SEO service is a powerful tool that helps businesses improve their website’s performance on search engines.
Why do you need international SEO?
The U.S. market is highly competitive, but acquiring traffic from other countries is relatively easy. Therefore, a carefully planned global SEO strategy is one of the best ways to improve the amount of organic traffic your website can get. If you have a business ready to be recognized as a global brand, you should include international SEO in your marketing strategy. This guide has equipped you with the essential knowledge and actionable steps to navigate the complexities of global SEO.
Repurposing existing content is a great way to maximize your efforts and reach a wider audience. It allows you to take and present what you already have in new and exciting ways. For example, you can turn a popular blog post into a video or slideshow. This way, you can engage with people who prefer different media types.

Look at their blogs, social media posts, and website content to see what topics resonate with their audience. Note the type of content that gets the most engagement, such as shares, comments, and likes. Don’t forget to utilize the suite of tools available at RankTracker.com to boost your global SEO efforts. From keyword research and SERP tracking to site audits and backlink analysis, these tools are invaluable for marketers aiming to make an impact on the global stage.
Search engines don’t provide comprehensive lists of their ranking factors, but it’s believed that they weigh more than 200 factors when ranking content. You don’t necessarily want to market the same products or services across the board. Market research helps you determine what your target audience is looking for, what their pain points are, and how you can help solve their problems. And thus, which will be your high priority keywords and content topics to base your localized content strategy on. Remember to conduct your competitor research in all the country-specific search engines and not just Google.com because different websites rank higher depending on your target location and language.
For example, if you sell knitting supplies, one of your keywords might be “how to knit a scarf.” For this keyword, you’d create a how-to article or video. Another might be “types of yarn.” For this keyword, you might create an informational post, video, or infographic explaining the various kinds of yarn and their uses. Keyword research involves determining which keywords your potential customers are searching when looking for information related to your industry, business, products, or services.
Your content strategy should include creating content that is specifically written to acquire backlinks, also called link bait. We all know that building links internally can be a great way to improve your website’s search engine ranking. So the same attention and effort to link new localized content pieces is crucial if we want to get the most out of our international SEO efforts as we lead new users to localized product pages. Creating content on social media platforms is the marketing bread and butter for many small businesses because it offers endless possibilities to create a direct connection with your target audience. Whether you're just starting or looking to enhance your current strategy, leveraging social media posting can amplify your brand's voice and foster community engagement.
Here's my website: #toc-0